Erster L’Oréal & Manor Digital Flagship Salon in Lausanne. Ausgestattet von Instore Solutions mit Digital Signage, Facebook Counter, LCD-Projektion und iPad-Apps für Kundenberatung via Augmented Reality.
In many ways 2015 was the year of "experiences." Whether it was creating immersive, interactive or engaging experiences, improving experience was a clear priority in most organizations. Retailers looked at how to elevate the store experience, by integrating information across all of their digital platforms to create immersive in-store digital experiences. Organizations across all industries looked at ways to use interactivity on devices like digital kiosks to facilitate self-service and personal...
With the onslaught of information, creating an engaging experience around the customer is today's minimum ante. Now, it's all about an integrated model to boost customer service and experience. Today's sophisticated tools allow businesses to learn about their customers, predict their behavior and create tailored experiences designed to maximize revenue. In an ideal world, interactive digital marketing technology can not only provide an amazing customer experience but it also tracks and reports o...
Respecting the personal space will see a rapidly growing importance. In-your-face marketing can be a serious nuisance, even insulting. The bottom line is this: People do not care about things that are not important to them. So how can you get an effective advertisement to a consumer when they are so invested in ignoring you?
Ultimately you need to make sure you keep it relevant to your customers. It is critical to deliver a valuable, insightful experience, keeping it interactive and fun. And on...
In the future, you will see 3D, and particularly augmented reality technology becoming more and more mainstream. As this technology develops you will be able to merge it with your interactive experience to bring your products to "life" for your consumers with virtual tours, product demos, sales presentations and more. Whether using traditional screens for interaction, or a gesture-based approach, 3D technology mirrored with a level of interaction creates a virtual experience users can explore, e...
„Digical“, the merging of physical and digital, was just the beginning of the most outstanding mega trend in retail for the current decade. Retailers who have not yet started adopting an omnichannel strategy are seriously at risk of dramatically losing shares.
Consumers rapidly consider it normal to freely decide whether they place their orders online or offline, and whether they want to „wait for the home delivery“ or decide where to pick up the purchases. This trend will be so massive that e...
The Internet of Things (IoT) is the network of physical objects accessed through the Internet. These objects contain embedded technology to interact with internal states or the external environment. In other words, when objects can sense and communicate, it changes how and where decisions are made, and who makes them. When an object can represent itself digitally, it can be controlled from anywhere. This connectivity means more data, gathered from more places, with more ways to improve knowledge...
Data has always been valuable to making business decisions, and big data was particularly focusing at operational excellence and process optimization in the past few years. With the growth of data harvested by consumer interactive applications, audience measurement, behavioral information and customer tracking data, marketing data mining is rapidly on the rise, as it effectively helps to strategically and tactically position a company’s offering and boost the bottom line.
Like measuring clicks,...
It's been almost four decades since "Video Killed the Radio Star," and it's doing it again — this time to print. Millennials have proven to find their education on YouTube than on other more conventional sources, making video a must-have for anyone who wants to sell to the approximately 80 million millennials out there. We talked about the largely walked path towards going „digical“ above, but the ability to integrate video into an in-store experience alone is a game changer. Listen to the marke...
In the past marketers have attempted to use social media as a marketing strategy. Social media is the seasoning not the dish. It's a channel that you can use to accent your campaigns, not the campaign itself. It empowers users to share their experience, creating that coveted organic buzz marketers dream of.
Social media has been playing a role in interactive marketing strategies with several companies, including Macy's with its Magic Mirror. Customers can share an outfit they like with friends ...
