B2B commercial analytics: What outperformers do
B2B companies that successfully apply commercial analytics are uncommon and are more likely to achieve uncommon success. The outperformers share four behaviors.www.mckinsey.com
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Reimagining the Balanced Scorecard for the ESG Era
Companies are increasingly aware that their customers and society in general expect businesess to adopt and work towards social and environmental objectives as well as the traditional financial ones. This involves not only re-evaluating firms’ models but re-imagining new, more inclusive ecosystems from a multi-stakeholder point of view. In this article, the authors propose an update to the Balanced Scorecard, one of the most successful management tools of all time, so that it can better help align stakeholders coming from very different places around each other’s goals as well as their own.hbr.org
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Die MPM Market Performance Management St.Gallen AG wurde 2004 als Spin-off des Instituts für Marketing an der Universität St. Gallen (HSG) gegründet. Als Marketingberatung unterstützt die MPM St.Gallen Sie als Unternehmen dabei, Ihr Marketing und Ihren Verkauf effektiv auf Ihre Ziele auszurichten sowie die damit verbundenen...
