Sketchin

Sketchin

5 Follower

11-50 Mitarbeitende

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Sketchinhat einen Beitrag geschrieben.22. Mai 2014

We often have the feeling that most companies are still stuck to that way of thinking that sees digital design, or internet in general, as the poor child of marketing or a necessary evil. This observation especially applies to those companies which were born without a digital identity and whose core business is not related to the digital world. This symptom often arises since the first encounter with a company. Typically we get in touch with Business Units or professional roles that found th...

Sketchinhat einen Beitrag geschrieben.22. Mai 2014

Since the beginning of the industrial era, there is a way to make a company function that is systematisation. Companies come to life and structure themselves by systematising their processes in order to deliver their unique value over time. After a first stage of discovery and experimentation, that usually lasts for some stormy years after foundation, the company gets to a more stable stage. Going through this phases allow to the company to find its business model and let it become controllable ...

Sketchinhat einen Beitrag geschrieben.22. Mai 2014

Nowadays we don’t buy a product or a service anymore, but an experience. In the Customer Age big successful brands such as Apple, Lufthansa, McDonalds, Starbucks and Tesco – just to name a few - have put people, along with their needs and expectations, at the very center of their economic actions. Thus they have been able to shape a different kind of market in which the traded goods are life experiences: something that goes far beyond the mere ownership or use and involves a number of dimensio...

Sketchinhat einen Beitrag geschrieben.22. Mai 2014

Gazzetta dello sport is the most prestigious sport newspaper in Europe and, especially in Italy, everyone knows it and delves into its pink pages to discover the latest news on his/her favorite sport. Flipping through the pages in a cafe, peeking into the website at work, following the updateswhile on train, at the supermarket, or in a waiting room… Only the passion for sports matters. Everywhere, all the time. An alike passion supports Gazzetta since 1892: the world of communications is cons...

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XING empfiehlt folgende Unternehmen:

HOCHZWEI – büro für visuelle kommunikation gmbh & co. kg

Vignold Group GmbH

Superunion Germany

Über uns

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We are a swiss user experience design studio that works internationally. We help companies and organizations improve their user and customer experience on products, services and processes. In the customer's age we help business to be successful by increasing the customers adoption, engagement and loyalty over time. Our goal...

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