Finding good information about sync licensing on the internet can feel like taking a shot in the dark. On this episode of Songtradr Happy Hour, film producer/director and music supervisor Jonathan McHugh and Songtradr's SVP of Global Platform Sales Nick Woollard discuss the many facets of sync licensing and how it relates to music supervision. Tune in to hear about writing the perfect pitch, getting that music supervisor to finally email you back, and pulling off the perfect Zoom high five.
00:00 INTRO
02:34 Jonathan's background
03:57 Nick's background
05:27 What is a sync license?
06:56 Micro-Licensing Vs. Needle Drop Licensing
09:39 One Stop Licensing
10:42 How does the license process generally work?
13:43 Getting started in sync and music supervision
16:00 Sync for artists and composers
18:50 INDUSTRY TRUTHS
18:58 Getting discovered by music supervisors
21:42 Reaching out to a music supervisor
24:56 Negotiating a license
30:08 Preparing for the pitch process
32:31 How can sync make room for improvements?
38:43 IN FIVE WORDS OR LESS
46:56 COMMUNITY QUESTIONS
47:09 Gratis use for exposure
48:42 Writing a pitch letter without sounding pushy
52:14 Visuals matter
52:56 Music structure for sync
57:19 Why is licensing important?
58:40 OUTRO
ABOUT OUR GUESTS
Jonathan McHugh
Producer / Director / Music Supervisor
Jonathan McHugh is a documentary film director/producer and music supervisor. A former label & film executive who has held high ranking A&R/creative and marketing positions at top companies like New Line Cinema/Warner Films, Jive Records/Sony Records, Island Def Jam/Universal Records.
For the last eight years McHugh has been producing and directing pop culture and musical based films while music supervising many projects. He has produced over thirty films and TV shows including “Justin Bieber: Never Say Never" and has music supervised seventy-five films & TV series including the Cinemax/HBO TV series “Jett.”
McHugh is a former Grammy Trustee and President of the LA Grammy Chapter, Producers Guild Documentary jury member and Secretary and board member and co-founder of the Guild of Music Supervisors.
Nick Woollard
SVP, Global Platform Sales | Songtradr
Nick is a music and technology expert with 15 years experience of building scaled, global licensing solutions for advertisers, brands and television producers. He has experience running global sync teams, bringing new products to market and working as a senior executive, in high-growth music businesses. Prior to joining Songtradr he studied at the renowned Swedish Creative Business School, Hyper Island, completing an MA in Digital Management. His most extravagant lock-down purchase was a Roland Jupiter-XM, which has led to numerous lost weekends learning how to twiddle knobs.
Moderator: Victoria Wiltshire CXO, Songtradr
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