The average time spent reading an online article is 15 seconds.
If you don’t get my attention in time, I’m gone. Get to the point!
Today, most people just don’t have the time to read lots of boring marketing text. Customers skim your text and pick out the important bits.
Fact: 1/4 of US adults did not read a book in 2014 according to Pew Research. We are becoming lighter, faster readers.
Read more on how to improve your sales copy here:
http://www.star-ts.com/2015/11/05/why-bland-ma ...
