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thePlatform
thePlatformhat einen Beitrag geschrieben.22. April 2016
Come and meet with thePlatform at TV Connect in the privacy and comfort of the VIP Lounge. Book a meeting with our team to learn more about the industry's most comprehensive solution for video management, publication, distribution and monetisation. https://www.theplatform.com/events/tv-connect-2016/
thePlatform
thePlatformhat einen Beitrag geschrieben.19. Januar 2016
The U.K.—Not the U.S.—Leads the Shift to Programmatic Advertising Read from OnlineVideo.net's - Programmatic trading is well on its way to dominating the digital ad space and momentum is building to transfer its benefits to TV, with the U.K. arguably leading the way. Barriers blocking the technology’s path will likely see broadcasters and agencies adopting the automation and data gathering efficiencies of programmatic transactions first, while real-time auctions lag some way behind. http:/...