Tricycle Europehat einen Beitrag geschrieben.9. September 2022
Training sales professionals in the boundless universe of Social Selling has proved to be a great investment, but some key elements need to be considered to build a successful social selling strategy:
👉 Aligning Marketing and Sales departments' efforts
👉 Determine objectives and measure
👉 Optimizing your professional brand
👉 Leveraging social listening
👉 Establishing your buyer persona
Find out how marketing leaders are enabling social selling skills here: https://www.tricycle-europe.com/h ...
Tricycle Europehat einen Beitrag geschrieben.24. August 2022
The acceleration of digital transformation has pushed the customer to be present in the online space more than ever before. Rather than just being visible, salespeople must start online conversations and engage with their leads on LinkedIn.
These are the main reasons why:
✔️ Customers are having more online conversations
✔️ To nurture customers through the buying cycle
✔️ Online conversations generate trust
✔️ It helps you to establish yourself as a thought leader
✔️ To identify key decision-ma...
With LinkedIn, is incredibly easy to stay informed with the latest news and updates in your industry. However, it’s important to carefully curate your newsfeed to avoid wasting time scrolling through irrelevant posts and instead, have a feed filled with valuable content that you actually want to see, save and re-share.
Read here our best tips to take control of your feed and improve it: https://www.tricycle-europe.com/4-easy-tips-for-improving-your-linkedin-feed/
Sharing content is effective, but getting employees to share and engage with that content is even better. This is what Employee Advocacy is all about, encouraging engaged and enthusiastic employees to create brand awareness of the company and ultimately become brand ambassadors.
Read our article and find out why marketing should be considering this strategy 👉 https://www.tricycle-europe.com/marketing-employee-advocacy/
Finding or creating engaging content on LinkedIn is not always easy, but thankfully there is an abundance of useful tools and resources out there that can help make the process quicker, easier, and much more enjoyable. These include:
📰 Third-party content websites
🏙️ Platforms to find or create visuals
📆 Scheduling tools
Check out our article to find a list of the top tools we recommend, as well as some extra tips that will help you to get started: https://www.tricycle-europe.com/creating-eng ...
In this new business environment where physical events aren't always an option anymore, digital networking has become essential in any marketing strategy.
Thanks to platforms such as LinkedIn, we can now transcend physical boundaries and establish a new kind of relationship that also has a powerful effect and can help us to achieve success.
Read this article to find out why digital networking is important today, as well as our tips on how to do this: https://www.tricycle-europe.com/why-is-digita ...
Tricycle Europehat einen Beitrag geschrieben.15. Februar 2022
Hashtags are widely used across social media, but why should we use them and how can we make the most out of them?
These are the 3 main uses of hashtags on LinkedIn:
👉 To increase the visibility of our content, amplifying searchability and credibility.
👉 To highlight keywords within the caption and link our content with that of others.
👉 To associate our brand with a certain topic continuously.
Check out our guide and learn many other tips here: https://www.tricycle-europe.com/the-ultimate- ...
Tricycle Europehat einen Beitrag geschrieben.17. Januar 2022
By following the modern digital selling journey and leveraging tools to influence buyers early in the buying cycle, you can widen the pipeline and ultimately drive more revenue for your business in ways that are much easier than before.
Read this article to find out the steps and tools that will help you to do it: https://www.tricycle-europe.com/5-ways-that-social-can-help-create-more-sales-pipeline/
Tricycle Europehat einen Beitrag geschrieben.16. Dezember 2021
Modern marketing and sales involve a two-way communication process, where the client is regarded as a basic source of information to build a strategy, as well as a point of constant interaction during all the phases of the decision-making process.
Soft skills like empathy and communication are essential through this process to understand what customers really want and need.
Read more about this topic and find out how to build an empathy map here: https://www.tricycle-europe.com/how-modern-mark ...
Tricycle Europehat einen Beitrag geschrieben.18. November 2021
Today, LinkedIn is considered the benchmark for professional networking social media platforms with more than 700 million users around the world ❗❗
If you know how to use it correctly, it can become one of the most powerful tools that can connect you to the right people, market your business, help position yourself as a thought leader in your industry and build your professional brand.
Check out this article to find out how leveraging LinkedIn can play an important role in your career 👉 https...
