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Voskhod
Voskhodhat einen Beitrag geschrieben.31. Juli 2021
Perception of creative concepts It often happens so that clients are scared to embrace bold creative ideas because they’re scared to lose their current audience. We performed qualitative research of how creativity is perceived in the territory of four countries – Russia, Belarus, Kazakhstan, and Ukraine. The results indicate the following: if the audience is satisfied with the quality of a product, nothing will prevent it from buying it – no matter how absurd the ad is. Potential customers, o...
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Voskhod
Voskhodhat einen Beitrag geschrieben.27. Juli 2021
Every year, we create 1-2 non-profit projects together with charity organizations. There are a lot more proposals but many of them remain at the level of virtual ideas. The organisations approaching us do not have human nor financial resources to implement those ideas. Often people contact us having certain deadlines, but the agency can work on the free projects only when it doesn't have other commitments and it can be difficult to meet the specific deadlines. Also what matters to us is a team t...
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Voskhod
Voskhodhat einen Beitrag geschrieben.21. Juli 2021
We’ve talked about an interactive website our digital creative engineering department has developed to support the launch of The Dyatlov Pass TV-series release. The website allowed the user to either investigate the tragic event or vote for one of the existing versions of it. It was curious to learn that the biggest part of the audience roots for the version involving the KGB. Almost 1.5 thousand users believe the students from the Dyatlov touristic group unknowingly witnessed a special operati...
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Voskhod
Voskhodhat einen Beitrag geschrieben.19. Juli 2021
Commercial business in Russia originated in the 90-ies, with the collapse of the Soviet Union. Companies that emerged at those times might have developed their brand images to attract clients at the launch. However, the audience’s needs and interests have changed radically, and so has the reality. This is just one of the reasons that describe the necessity of a brand platform development. Another one would be rising competition in all markets, both traditional and technological ones. Features a...
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Voskhod
Voskhodhat einen Beitrag geschrieben.15. Juli 2021
Every year on one summer night, the Фестиваль URAL MUSIC NIGHT Уральская Ночь музыки invites Yekaterinburg and its citizens to a spectacular celebration of joy and music. This year, the festival’s merch line has grown to include a capsule collection of Chateau Tamagne wines. Voskhod Branding department has created the bottle label design. Starting from today, the limited collection is available in the city’s finest restaurants, cafes, bars and wine rooms.
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Voskhod
Voskhodhat einen Beitrag geschrieben.12. Juli 2021
Last Friday Minsk, Belarus, hosted the awarding ceremony of White Square, an international advertising festival. We have won 17 awards in categories Creative, Craft, Digital, Media and Marketing for ANTYfest project (Ural Music Night Festival) and ad spots for Tochka, a bank for entrepreneurs, and Brusnika, a federal developer. Congrats to the team!
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Voskhod
Voskhodhat einen Beitrag geschrieben.9. Juli 2021
On the final days of the Pride month, we are releasing our video clip created to support the Russian LGBT+ network. We collaborated with the most talented and openhearted creative minds all over the world to manifest a universal human right to love. Loving fearlessly and freely is a privilege that is outrageously unavailable to the members of Russian LGBT+ community. June 29th. Save the date when we all become better. More info: https://better.voskhod.agency Credits: Music: Сансара/Sansara ...
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Voskhod
Voskhodhat einen Beitrag geschrieben.7. Juli 2021
An insight on Russian marketing industry: Lots of newly-launched companies strive to sell “right here, right now”, so they promote their services via instant communication channels. Building their media strategy, they focus on a larger presence in the digital space to win more leads. Traditional advertising develops the brand’s attributes. It performs in the long term, spiking the basic brand indicators: awareness, customer loyalty, perceived quality and brand values. All these things convert ...
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Voskhod
Voskhodhat einen Beitrag geschrieben.4. Juli 2021
White Square is one of Europe’s biggest festivals for ad communications. This year it takes place on June 9-11, in Minsk, Belarus. Andrei Gubaidullin, Voskhod’s owner and creative director, is a member of the Creative jury of the festival. Together with the world’s most prominent creative minds he will be judging thousands of projects by agencies from over 30 countries.
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