AIKATERINI KALIMERI

 Implementation and conduction of the A.B.L. and B.T.L. Marketing strategy.  Competition and Market analysis.  Responsible for the Retail Marketing.  Communication planning for the different business units (lubricants, petrol stations, marine lubricants, yachting services, heating oil services, industrial products and services).  Due to my directors maternity leave I undertook her tasks and managed successfully our department’s obligations for a half year period.

Account management, market and competition analysis for the following products: C-Class, S-Class, R-Class and efficiency analysis of the Mercedes – Benz advertising (advertising tracking).

 Customer service  Promotion of credit products  Promotion of debit products and portfolio management.

 Grade: Excellent.  Master Thesis: «Focus – multi target group brand communication illustrated by the example of smart at the students market».

 Erasmus exchange student

 Majors: Quantitative Methods for Market Analyses and Marketing, Finance.  Grade: Excellent.