ALPER ARIN

As a senior manager and part of executive committee in a gaming notebook company, my duties were; • Evaluating and developing marketing strategy and marketing roadmap, investment plans and budgets • Overseeing social media marketing strategy and content marketing, media planning • Managing customer experience, UI/UX programs • Managing connected digital transformation such as ERP and its connected applications implementation, CRM implementation, data driven marketing etc.

Developed business development strategy to create new market for liquefied natural gas (LNG) used as a transport fuel in-line with company’s energy transition strategy in key markets. Create business case for identified country-based investment strategy and gather respective authority from decision makers for seamless implementation.

Developed customer experience programs to land high performance culture across the global Shell retail sales organization to realize the vision of becoming the best fuel retailer in the world.

Managed indirect and direct B2B fuel sales with a team 20 sales representatives in the field.

Marketing, Neuromarketing and Finance

Automotic Control, Hydrolic Fluids