Aakriti Agarwal

Formulate and execute go-to-market strategy for Energy & Utilities in North America. Build corporate and leadership brand, position sector via paid and organic digital campaigns. Influence strategic deals through targeted omni-channel outreach to key decision makers and influencers. Co-own leads and pipeline with account managers and domain experts. Drive communication strategy using ads, direct marketing, and creative agencies. Leverage data by analyzing campaign performance, web traffic, intent data.

Applied business intelligence across the Quote to Cash cycle to optimize sales operations and streamline processes for Inside Sales. Coordinated with consultants and BI teams to ensure agile project scope alignment Brainstormed UX/UI to design a first-of-its-kind Metrics Repository for business users & executives Groomed user stories for a 360° view to drive service sales to HPE customers

An Exchange semester at the Top 50 European Business School. Courses undertaken included Global Branding Strategies, Behaviour Economics using Nudge Theory, and Inter-cultural Workplace Management.

Top 5%ile in a batch of 536. Member of the Projects Vertical at Utsaha, the Market Research fest, focused on gamifying primary research to capture consumer behavior. Part of the IIM Indore chapter of ShARE, a global student think-tank, gaining hands-on research and consulting experience. Completed a rigorous two-year management program with courses in Retail Strategy, Sales & Distribution, B2B Marketing, Marketing Management, Advanced Excel, Critical Thinking, and Strategic Management.