Aakriti Kapoor

• Create mailing, native and content marketing campaigns. • Optimize mailing campaigns to make sure the KPI’s are always met. • Creating partnerships with publishers to reach the target audience. • Coordinating with multiple stakeholders to create converting and monetizing email campaigns. • Allocating and managing budgets from a country perspective. • Content marketing on platforms like Taboola and Outbrain.

• Pricing strategy formulation and take actions to improve margins and profitibality. • Bid management on behalf of account managers • Formulating a clear strategy for auctions • Perform financial analysis to assess the effectiveness of pricing actions • Develop provide and negotiate rates for over 200 specialized service accounts per month

• Developing techniques that significantly improved SEO efforts by incorporating specific keywords, on-page and off-page optimization and link building. • Use of tools like Doubleclick Mananger, Mail Chimp and internal analytics platform to achieve KPI’s. • Creating media releases for events and coaches that have helped improve brand recognition in the fitness industry. • Developed successful email marketing and social media campaigns that lead to an increase in referral traffic by 70%

• Developed and managed online marketing campaigns for restaurants in India effectively driving brand awareness, engagement and traffic to social media pages. • Ensured the success of client programs by continuously monitoring their online communication through blogs and social media platforms. • Generated significant leads by managing pay per click campaigns on social media platforms and search engines.

Courses in Marketing Research, Marketing Analytics, Digital Marketing, Pricing and Product Development

Research