Abhi Sethi

1. At BMW USA I introduced focus mystery shopping for the network of 350 dealerships in USA, which resulted in cost cut by 30% from previous year 2. I designed a Predictive Analytics model on Tableau - For comprehensive management of unused touch points b/w initial contact to warranty service period in such a way that customers always have an individual experience 3. Besides that I single-handely managed end-to-end retail standards audit for BMW US dealer network

I conceptualized 5 new KPIs for Granular assessment of Sales Funnel Management (triggered by a competitive mystery shopping I single handedly performed while interviewing 15+ sales managers across multiple brands I built 3 highly comprehensive dashboards at BMW Dubai office on Tableau to monitor performance of Coaching Programs and Digital Projects at different market levels Developed an analytic framework to combine customer and visitor behavioral data into actionable and strategic journeys

Master Thesis: 'Customer Touch-points In Modern Automotive Retail Landscape' Coursework Includes: Strategic Marketing, Business Analytics, International Business Strategy.

Team Captain: BAJA SAE (2011-12, India) National Level All Terrain Vehicle Fabrication Event Coursework Includes: Operations Research, Numerical Analysis, Engineering Drawing Object Inspection & Rejection Machine (Final year project)