Adam Pardoux

* Lead Manager for Bing Ads global acquisition campaigns in EMEA * SEM campaign management and execution including optimization, testing and reporting to convert searchers into advertisers on Bing Ads * Deep PPC optimization - analyzing account performance to drive informed optimization strategies * Perform campaign analysis and proactively generate ideas for optimization and testing * Clear communication of performance vs. budget, budget status and forecasting to key stakeholders

* Rebuild and optimize Adwords accounts of eDarling France, Belgium and Switzerland * Management of French sponsored links ads on Search and Google display networks. * Train interns and assistants for French and other European markets * Create, develop and manage Search and Display accounts of the new « premium » brand of the group on French (EliteRencontre.fr), English (EliteSingles.co.uk) and Irish accounts * Manage new projects for Australian and New Zealand markets

* Management of French and internationally sponsored links ads on all brands * Development of the accounts structure & optimization of keywords matrix * Responsible for budgeting (1.3M) on French and Belgian markets * Train the future SEM managers for UK and Dutch Markets * Monitor performance and billing reports

* Online Marketing France: Responsible for online budgeting - Project and online partnerships management - Development of PPC campaigns - mydays.fr website SEO - Support of affiliate programs (Zanox,PublicIdées) * Participation in the activity of France: Development of a product portfolio in the field of extraordinary activities via the mydays.fr website