Saya Augustin

I design and execute integrated marketing strategies that expand HYDROGRID’s global reach. Working closely with Sales, Product, and external stakeholders, I build and optimize programs that strengthen account engagement, improve lead quality, and accelerate deal velocity. My work spans full-funnel marketing - from demand generation and ABM to automation, campaigns, and performance optimization, contributing to business growth Key Focus Areas: - Designing and executing multi-channel marketing campaigns acro

- Develop and execute multi-channel marketing campaigns, including email marketing, paid search, social media, webinars, content marketing, and events, to drive customer acquisition and revenue growth. - Develop and manage the demand generation budget, ensuring efficient use of resources and alignment with business objectives. - Partner with sales teams to develop and execute account-based marketing strategies to increase engagement and revenue within targeted accounts. - Manage a team of marketing professi

Apr 2023: Product Go-to-Market (GTM) strategy became my canvas, packaging innovation. Jun 2023: As Interim Content Team Lead, I managed the team with precision, steadfastly holding the fort. Oct 2023: The launch of JustCall Workspace and our greatest marketing campaign - Agent OS lit up screens. Nov 2023: The website revamp was the masterpiece, a fresh homepage for the world to see. Dec 2023: A car crash shook my life, surgeries and implants leaving their mark. Jan 2024: Rehab and recovery, a medic

As the Senior Manager of Demand Generation at SaaS Labs, I work with the Director of Demand Gen to lead a team of marketing professionals in driving growth and revenue for JustCall. I am responsible for developing and executing demand-generation strategies and tactics that drive lead generation, account-based marketing, and demand creation. - Designing, planning, managing, and optimizing integrated marketing campaigns across multiple channels to generate pipeline. - Leading ABM, Intent data advertising, an

Nov 2022: Life hit a low point, but SaaS Labs stood by me with unwavering support. Jan 2023: Integrated Marketing became my domain, weaving connections like a complex network. Feb 2023: Content Syndication became my next frontier, a strategic move to amplify our reach.

Feb 2022: The Marketing Maverick Award landed in my hands, a shiny trophy that recognized my excellence. Mar 2022: I introduced Account-Based Marketing (ABM), illuminating new paths for our team. June 2022: JustCall AI launch, the missing puzzle piece to our grand scheme of things.

Leading and driving marketing initiatives for JustCall - a SaaS Labs company. Transitioned SEM operations in-house within 90 days to cut costs and improve performance.

As a marketer, it took a while to know this is my calling. And ever since, I am loving what I do. I have helped firms set up their marketing tech stack and digital presence to help them scale their marketing activities. If my name had a word cloud, these words would represent me – Agile, Committed, Passionate, Meticulous, Keen, and Motivated. "If your WHYs are clear, I can help you with the HOWs”.

Responsible for - All the digital marketing aspects of the company - Ensuring the smooth running of daily Marketing Ops - Automating mundane and repetitive tasks Hands-on experience of Hubspot, Google Analytics, Google Data Studio, Power BI, SEMRush, Google Tag Manager, Search Console, HotJar, Google Ads Editor, and Microsoft Clarity.

Working at Nxtzeal is purely out of a passion for digital marketing. I love good content and I like marketing good content. Nxtzeal is a team of young individuals who are results-driven, efficient and effective. Our motto is to deliver exceptional work. Our key principles of insights collaboration and continuous improvement, ensure we are in best shape to drive customer interaction and engagement, through our content. Get in touch with us if you want to revamp your digital marketing strategy.

Achievements - - Received Gold for Email Marketing – Driving One-To-One Communications Inside Email Inbox at the 7th ACEF (Asia Pacific Customer Engagement Forum) Global Customer Engagement Awards Mumbai March’2018 - Received Silver for Email Marketing - Innovation at ACEF Global Customer Engagement Awards Mumbai April’2017 My role at BookMyshow includes the following - - Targeting and segmenting customers list - A/B testing and Multivariate testing for all the campaigns - Planning and execution of camp

- Facebook Advertising: Using Facebook as a channel for new user acquisition, brand engagement and brand awareness. Reporting and analyzing the campaigns. I was the only person responsible to run about 50 ad campaigns on a daily basis. Conversion optimization was a goal and month on month there was either reduction in the CPA or increase in the number of new customers acquired. - E-mail Marketing: New user acquisition & retention. End to end execution - from designing the newsletter to the content and the

- Co-ordinator for various social media efforts from different countries. - Product Requirement Documents - Competitor Research - Work with the Web Site development team and Android development team closely for UI/UX. - Using in-house as well as Google Analytics and other App Analytics Tools like Localytics and MixPanel to gather insights - Market based insights for product improvement and feature enhancements - Generating Crash Reports for the apps - Monitoring the digital space and online reputation m

- Social Media Monitoring and Listening activity - Monitor trends in social media - Hands on experience of social monitoring tools like Simply Measured, Simplify360, and Mobile App Analytics Tools like Localytics and MixPanel - Paid Per Click Ads: Google and Facebook - Search Engine Optimization (content marketing aspect) - Collaborating on marketing strategies, digital and otherwise with the team. - Trackable UTM Campaigns - Understanding of Twitter Cards, implementation and their benefits - Competitiv

I have an eye for detail for social media campaigns going around various brands and love learning new things! -Monitor trends in social media tools, trends and applications. -Online Reputation Management of clients on various Social Media Platforms. -Search Engine Optimization -PPC Campaigns -Blogger Outreach Campaigns -Maintaining Social Media Channels (YouTube, Twitter, Facebook, Slideshare, StumbleUpon, LinkedIn, Pinterest) of clients. -Implement social media strategies for clients. -Manage social me

Website management, Content writing, On page SEO, Social Media Management, Offline promotion of events.

-Worked as a graduate assistant. -Consistent with Academics. -Was awarded Ms. Fresher and Ms. Singer. -Received an award from ITC ex chairman Prof Raghavaiah for writing an article based on -- -Organization and Organizational efficiency by Dr Gareth Jones. -Represented college at NEN workshop on Le

Was a member of AICUF.. Met a lot of leprosy patients, orphans, people who have no one to look after them, did a social service which really taught me to look at life from a different perspective. Participated in Festival Of Choirs at YMCA.

Was Class Representative consecutively for 3 years. Was awarded a lot of prizes for securing top 3 ranks throughout my schooling. Was awarded prizes for singing competitions, essay writing.