Adam Yu

• Led end-to-end designs in 5+ product areas, including user onboarding, product-led growth, video collaboration, and productivity. • Enhanced user onboarding journey, resulting in a 20% increase in video creation KPI. • Streamlined the sign-up process, reducing time to activation by 3x, and increasing the sign-up acquisition by 15%. • Collaborated daily with members in 3 offices across Taiwan, Hong Kong, and Thailand, ensuring alignment and timely delivery of project milestones.

• Designed a video translation workflow by leveraging UX research insights and established design systems, saving 10x production time. • Built a folder-sharing feature with 4 access rights and inheritance logic, satisfying the basic user needs and ensuring advanced video-making collaboration. • Delivered 20+ handoff specifications; proposed and communicated designs with cross-functional stakeholders. • Conducted 20+ user testing to validate design decisions and support design iterations.

• Contributed to CX consulting projects, from strategic customer research to UX design projects. • Conducted 30+ user interviews, 20+ usability studies, and designed surveys sent out to 2000+ respondents. • Presented and demonstrated wireframes, user flows, and mockups to clients in 20+ cross-functional meetings. • Collaborated with 7-Eleven and improved the super app, contributing to 2.5x monthly active users over 2 years. • Generated over NT$1,000,000 in revenue within 6 months via individual UX works.