Adeel Bajwa

• Collaborating with cross-functional teams to achieve project goals in a timely and effective manner • Conducting market research to assess new geographical areas and verticals for expansion • Supporting the product team with go-to-market strategy for the successful implementation of company's roadmap • Management of different campaigns across different channels from concept generation to implementation and reporting • Coordination and planning for in-house and outsourced user testing

Created and shared valuable insider information about key cities, step-by-step guides, and other relatable content that students needed to know when moving abroad. All to make sure that no stone is left unturned, and that their experience abroad was as good as it could be. All the content created by me was shared on company's official blog and can be accessed here: https://blog.uniplaces.com/portugal/

- Taking an active role within the marketing team to shape the company's future website - Creating content for social media and managing campaigns from beginning to the end - Coming up with creative ideas for marketing campaigns around the company's products and solutions - Taking ownership of different tasks and projects and driving them from start to implementation - Collaborating with different teams within NavVis, such as designers, account managers, and developers

• Worked with cross-functional teams for the management and delivery of different products and projects, including various retail websites, and mobile and web applications • Translated features into user stories within the team’s backlog while managing, ranking, and prioritizing this backlog to reflect stakeholders’ requirements • Applied Agile methods and processes to promote a disciplined and transparent project management process • Managed project process by creating and managing product roadmaps

• Developed and implemented interactive marketing strategies for over 15 clients • Created SEO strategies for clients based on keyword research, keyword strategy, competitive analysis, domain authority, current rankings, and other factors that contribute to developing a successful SEO campaign • Created go-to-market strategies by conducting detailed competitor analyses, performing market segmentation, and creating buyer personas and value propositions

Worked at Engro Foods as an intern for six weeks in the Sales Department. Conducted a research on the differences between UHT, Pasteurized and loose milk. Also explored the reasons why people prefer a particular category over the other and how such factors can help the company in future.

Worked as an intern in the Product Management Department. Also responsible for writing articles, uploading listings of orders and keeping record of various products.

Worked for eight weeks as an intern at The Coca Cola Company in the Sales Department. Attended different presentations in the company and submitted a report on a project named RTM (Route to market).

Specialization: Consumer, Technology and Innovation Master's thesis: Consumer Perception and Attitude of Nudging in AI-Based Recommender Systems (an example of an online food ordering screen)