Adrian Krüger

ist verfügbar. ✅

Bis 2020, Product Owner - Customer Acquisition & Activation, VAI Trade GmbH

Berlin, Germany

Skills

Online Marketing
Loyalität
Zuverlässigkeit
Business Coaching
Projektmanagement
Machermentalität
ressourcenorientiertes Querdenken
Motivation
Mut
Performance Marketing
Affiliate-Management
Produktmanagement
Produktmarketing
Category Management
Social Media Marketing
eMail Marketing
Webanalytics
Web Controlling
Kampfgeist
gesunden Menschenverstand
SEM
SEO
PPC
PoS Marketing
CPC Kampagnen
AdWords-Optimierung
Google Analytics
Google AdWords
Google Tag Manager
Conversion Optimierung
MS Excel
eCommerce
Kaffee
Social Media
Affiliate Marketing
Marketing Analytics
Analytics
Marketing
E-Commerce
Suchmaschinenmarketing
Digital Marketing
Facebook Marketing
Facebook Ads
Mobile Marketing
Produkt
Business Model Innovation
Point of Sale
Klimawandel
Ökonomische Nachhaltigkeit
BMC-Tools
Business Model Canvas
Theory of Change
Impact Measurement
Social Impact

Timeline

Professional experience for Adrian Krüger

  • 1 year and 1 month, Sep 2019 - Sep 2020

    Head of Product Marketing

    VAI Trade GmbH

    ↳ Recruited, trained, managed and coordinated a team of 4 marketers and 3 agencies (PR, content creation, performance marketing) ↳ Increased active customer base from 30 to 1000+ in 2 years with continuous revenue growth of 13-50% MoM ↳ Owned 5-digit monthly

  • 1 year and 2 months, Aug 2019 - Sep 2020

    Product Owner - Customer Acquisition & Activation

    VAI Trade GmbH

    ↳ Owned roadmap for VAIs customer-facing platform; overhauled the signup flow and first-time account experience ↳ Facilitated a SCRUM team of 4 engineers to breakdown requirements into measurable tasks to facilitate estimation and sprint planning, iterated on product design decisions.

  • 1 year and 4 months, May 2018 - Aug 2019

    Senior Online Marketing Manager

    VAI Trade GmbH
  • 2 years and 1 month, May 2016 - May 2018

    Online Marketing Consulting

    Freelance Consultant

    I develop OM strategies based on a client's goals including setup and operational management of all online marketing channels for acquisition, retention, reach and brand awareness. → built web analytic solutions specifically for start-ups and SMEs → focus on Google Tag Manager + Google Analytics → Wordpress & WoCommerce, Shopify integrations → SEA, FB/ Instagram Ads, Retargeting, Landing Page, CR Optimisation, Tracking & Data collection

  • 1 month, Aug 2017 - Aug 2017

    Jury Member

    startsocial e.V.

    Startsocial is a Germany-wide competition under the patronage of the German chancellor Angela Merkel to promote voluntary social engagement . The organisation regularly supports 100 social initiatives by providing four-month consulting scholarships. Previous alumni are Viva con Agua, Tech First Deutschland or Rock your Life. → providing written feedback to # 3 project applications

  • 1 month, Jul 2017 - Jul 2017

    Participant Climate-KIC Journey 2017

    Climate KIC

    Participated in their 3-weeks summer school. Climate-KIC is one of three Knowledge and Innovation Communities (KICs) created in 2010 by the European Institute of Innovation and Technology (EIT). The EIT is an EU body whose mission is to create sustainable growth by addressing climate change mitigation and adaptation.

  • 1 year and 1 month, May 2016 - May 2017

    Online Marketing Manager

    BigBoxBerlin 15qm GmbH

    → built tracking & data collection setup → managed all online marketing channels; focus on FB

  • 8 months, Oct 2015 - May 2016

    Project Manager

    Jhai Coffee House

    Jhai Coffee House is the world’s first completely philanthropic coffee roaster and cafe, located at the source. Jhai educates the Jhai Coffee Farmer’s Cooperative (JCFC) on Specialty coffee practices, buys direct from them and then reinvests all cafe profits into clean water and hygiene education at primary schools on the Bolaven Plateau in Laos.

  • 4 months, Jun 2015 - Sep 2015

    Stationsassistenz

    Kite- und Windsurfschule Born

    → Kursplanung → Materialverleih → Online Marketing

  • 2 years and 6 months, Jan 2013 - Jun 2015

    Online Marketing Manager

    Coffee Circle - Circle Products GmbH

    • Doubled revenue within one year without increasing costs • Team Lead Online Marketing and supervised OM interns (# 4 people) • Created and implemented sales forecast as the basis of an improved purchasing, liquidity planning and sales controlling • Managed and increased product portfolio (from # 90 to 200) incl. launches, pricing, sales benchmarking, roast planning • Built affiliate account and managed SEA acc. (>30 % of B2C revenue) • Reduced out of stock events by 70 %

  • 7 months, May 2012 - Nov 2012

    Freelance: Promoter

    Tchibo GmbH

    → Executed sales/tasting road show in supermarkets

  • 6 months, Sep 2011 - Feb 2012

    Intern: PoS Promotions / Creation Coffee

    Tchibo GmbH

    → Implemented and evaluated pre-test of national road show incl. logistics, promoter casting and training → Created decision basis for selection of the promotion agency → Designed and implemented offline sales promotions in collaboration with advertising agencies

Educational background for Adrian Krüger

  • 2016 - 2017

    entrepreneurship

    Lund University

    • Major: New Venture Creation • BMC, feasibility analysis, lean startup methodology • Thesis: Hybrid Organising in Social Entrepreneurship

  • 2010 - 2011

    Business Administration

    La Trobe University, Australien

    → International Marketing → Strategic Management → Interpersonal Skills & Conflict Management

  • 2008 - 2012

    Business Administration

    Berlin School of Economics and Law

    • Majors: Behavioural Marketing, Financial business analysis • Thesis: Profit maximization vs. quality maximization: responsibility dilemma of enterprises on the example of the food industry

Languages

  • German

    First language

  • English

    Fluent

  • French

    Basic

Wants

Herausforderungen im Product Management
Growth Strategy
Product Lead Growth
Acceleration // Incubation
E-Commerce
Web Analytics
Interessante Menschen / Querdenker
Social Entrepreneurship
Social Business Kontakte
Social Business Ideen
Kontakte in Lund
Business Coaching
Mentoring
Produktmanagement
Product Management
Software as a Service (SaaS)
Herausforderungen im Bereich Social Entrepreneurship

Interests

Badminton
Decision Making
Product Marketing
Product Management
Scrum
Leadership
Online Marketing
Salesforce CRM
Problemlösungskompetenz
Web Analytics
Agile Softwareentwicklung
Agile Methods
Public speaking
Jira
Search Engine Marketing (SEM)
Social Media Marketing
Search Engine Optimization (SEO)
E-Commerce
B2B Marketing
Software as a Service (SaaS)
Leadgenerierung
Management
Retail
Kaffee
Software Development Lifecycle
User Research
Google Analytics
Marketing
Marketing & Sales
Social Entrepreneurship

Browse over 20 million XING members