Adriana Lehmann

- Creating direct mail and electronic campaign communication strategies targeted to assist the student loan borrower in repayment status (Included but not limited to student career newsletters, financial advice columns such as AskBetsy, offering career advice to recent graduates) as well as designing repayment campaigns targeted around the student borrower. www.journeysonline.org - Responsible for establishing and solidifying partnership programs with universities and educational institutions.

- Researched, recommend and deliver lead generation, lead development and awareness campaigns, including e-mail, direct marketing and web programs to enhance product awareness - Researched and managed 15 national shows and 5 international events per year. Proactively managed Marketing calendar and budget for these events - Developed literature/collateral/sales support materials for product launch and partner marketing activities

•Taught in German/English marketing principles to first year business administration undergraduate students. First non-native speaker recruited to teach in School of Business • Drove outside agencies and businesses to secure partnership funding for University marketing research projects

• Conceptualized, developed, and implemented marketing programs with cross-functional teams in Asia, Europe, and the U.S. resulting in one global voice for Intel's Storage Products Division • Launched emerging technologies across worldwide markets earlier than competitors. Communication campaign was key to Intel technology being endorsed by PCI-SIG as industry standard • Revamped and launched family of marketing communications materials relating to existing and new product lines.