Adriana Rotaru

- Market analysis, factor analysis, and competitor benchmarking, customer segmentation, business strategy and implementation plan; - Strategic alliance cooperation proposal, M&A strategies, scenario based business planning; - Travel to Middle East, presentations delivered to top executives of the two companies.

- Coordinated the research and was in charge of the correspondence with the top management of Heidelberg Group. - Proposed the most appropriate solution considering industry, trends and people. - In charge of the controlling aspects of the project; proposed solutions for technical implementation of our solutions, with examples.

- Market research, risk analysis and financial analysis for corporate financing purposes; - Designed and implemented the strategy to acquire new business customers which led to growth in the local market share; - Provided pro-active assistance to corporate customers regarding all financial aspects, which led to a high rate of customer retention; - Led a team of 5 that achieved break-even point for a new branch in 14 months;

Kids Play Company was a company meant to meet all purchasing needs of upper-middle segment of customers, parents with children up to 3 years old, from the City of Comanesti. I had the vision for this company, I have built the brand and the company, supervised the store management, was in charge of purchasing contracts and marketing campaigns, and after 2 years I sold it in order to dedicate myself exclusively to corporate environment.

- Led a team of 4 that developed a new banking branch to break-even in 12 months; - Prepared financing offers for key SME which led to significant revenue growth for the branch and successfully negotiated final prices; - Coached and motivated each member of the team to achieve given targets within the tight deadlines

Strategic Management - Innovation Management - Innovative Business Models

Business Administration, Management