Adrienn Horvath

IT PM: - Leading the development of a new incentive program - Defining and testing requirements (UAT) - Ticketing and providing feedback to the SW team in GitLab - Briefing UI/UX designers, Design UAT in Figma - Reporting on project status and results - Internal presentation of results and product demo - Writing different training materials and guides: user manual, glossary etc. Marketing PM: - Manage online and offline projects, using Salesforce for project tracking, task automation, a

- Led the biannual company magazine project, coordinating content production in seven languages and managing workflows in Confluence and draw.io. - Coordinated with 5 subsidiaries in Central Europe to ensure consistent marketing communication and alignment with brand guidelines. - Designed marketing materials using Adobe Photoshop, Illustrator, and InDesign. - Created newsletters and reports in eworx, ensuring effective communication. - Managed EDITEL Hungary's LinkedIn account, overseeing content creation,

- Analyzed and optimized marketing activities with Google Analytics and Search Console. - Designed marketing materials using Adobe Illustrator, Photoshop, and InDesign. - Coordinated with external agencies to support marketing projects. - Monitored online activities, with regular evaluation and reporting in Excel spreadsheets. - Coordinated the internal communication (Intranet updates, uploading marketing materials, aligning with subsidiaries).

- Developed the marketing and media plan for Hungary, managing the local marketing budget. - Built a content hub with lead magnets, creating PDFs in PowerPoint and integrating forms on the website via HubSpot. - Organized internal and external events as well as online webinars, leveraging Zoom and HubSpot automation. - Managed and maintained HubSpot CRM, ensuring accurate data and streamlined processes. - Created presentations, reports, and analytics using HubSpot and Google Analytics Dashboards. - Handled

An intensive and practical bachelor programme for professionals who want to succeed in the digital age. It combines basic IT skills to understand projects, systems and the process of creating digital products and services with the necessary business skills such as strategy and project management.