Elena Luke

As part of the executive leadership team at Purple Media Group, an entrepreneurial independent record label and music publishing company, I contributed to the company's growth and strategic positioning by leading Brand, Sales, Strategic Partnerships and Publishing. • Established the Publishing division, implementing key processes to improve operational efficiency. • Drove brand development and social media strategies to enhance commercial performance. • Strengthened strategic partnerships and supported

I successfully led global Go-to-Market (GTM) and Sales Readiness initiatives at adidas, significantly enhancing commercial excellence. • Collaborated with diverse teams to streamline processes and boost operational performance across international markets. • Drove a 20% increase in product data completeness, ensuring better decision-making. • Achieved a 15% rise in digital asset availability, enhancing marketing efforts and customer engagement.

I successfully led global digital transformation initiatives within adidas Wholesale, driving Commercial Excellence, Go-to-Market (GTM) process optimization, Change Management and operational efficiency across international markets. • Led complex cross-functional transformation programs and three major market rollouts, translating commercial requirements into scalable digital solutions, processes and capabilities to enhance sales efficiency and customer experience. • Developed global operating models, proc

Five Ten; Events and Tradeshows, Brand activation for B2B and B2C, Athletes management, Digital and social media

Worked as Restaurant Manager in a newly opened restaurant, where I was responsible for setting up operations, implementing processes, and building the team from the ground up. Trained new staff, managed procurement, created shift plans, and oversaw budgeting and daily service execution. Ensured smooth operations and high service standards in a fast-paced hospitality environment.

Managed daily operations in a family-owned restaurant, hotel, and café. Took full responsibility for event catering, front desk service, procurement, staff planning, budgeting, employee training, and performance evaluations. Executed all tasks with a strong focus on operational efficiency, service quality, and team leadership in a dynamic hospitality environment.

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