Aga Michalak

• Building up Julius Meinl’s brand and coffee/tea business in Central and Western Europe with a focus on UK market •Coordinating and managing exclusive distributors in 10 countries • Development and implementation of the marketing solutions (exhibitions, events, brand building activities, etc.) for key accounts • Sales Force education program planning and execution • Supporting the development of the annual marketing plan for distributors

 Strategic Retail Management Support to CEE Retail Manager  Increase of the Home Appliance POS materials awareness effectiveness support  Planning, organization and execution of the ‘’CEE Power Training Program’’

• Ensured smooth running of SOMAT brands in the CEE region, i.e. forecasting, financial planning, marketing budget control, packaging design, etc. • Assisted Brand Manager in launch and re-launch of the new products in the CEE region • Closely cooperated with marketing agencies on developing TVCs/ Online campaigns/ POS materials

• Supported development of the Scientific Diabetes Conference in Iran • Analysis of the Value of the Mass Media Campaigns in EMEA region • Weighted Market Opportunities Analysis for EMEA countries • Supported Accu-Chek World Diabetes Day Retail Campaign

Retail and Innovation Management

International Marketing and Finance

Marketing, advertising and spanish

International Business