Michèle Wieting

Leading the talented content team at TUI Hotels & Resorts for the hotel brands TUI BLUE & The Mora: - Responsible for creating hotel and brand content that enhances brand awareness and inspires customers. - Driving the implementation of technology solutions to optimize content processes and improve efficiency. - Developing and driving an effective content strategy that aligns with brand vision, enhances customer engagement, and strengthens brand awareness.

- Responsible for the organization of photo and film productions for our unique TUI BLUE Hotels and the brand itself - Driving the process optimization for our content processes for TUI BLUE - project lead for the implementation of a product information management system as a single point of true content - Responsible in the creation and distribution of merchandise items for TUI BLUE

- Planning, conceptualizing, and executing the TUI MAGIC LIFE hotel brand catalog - Ensuring accurate, up-to-date, and booking-relevant content is available across all operator channels (online and offline) on TUI portals and magiclife.com - Planning, conceptualizing, and producing marketing materials for the TUI MAGIC LIFE hotel brand - Supporting the planning, conceptualizing, and execution of B2B events