Agnes Derderian

To create and maintain appropriate marketing collaterals and communications tools in order to support selected car manufacturers and accessory vendors to develop products compatible with Sony Ericsson mobile phones.

TACTICAL MARKETING: Manage the day-to-day website tasks, Manage the marketing information, Define the marketing budget and monitor the spending process, Work with the Sales Team to identify marketing needs in the different regions/territories, Proactive suggestions and subsequent actions to market areas for events, marketing campaigns, Organisation of fairs, events, conferences STRATEGIC MARKETING: Market analysis for existing areas, plus new areas / sectors in combination with Business Development,

• Management of various topics: mobile commerce, corporate services, prepaid reload, phonebook management, news & entertainment, GPRS, dynamic STK, etc. • Designing the marketing & communication action plan: offer, positioning, targeting, messaging, communication strategy, budget • Developing marketing collateral: web (content & design), press releases, success stories, brochures, support for regional teams • Event organization (slogans, demos, panels, visuals, presence on the stand etc.), speaking oppor

In the Wireless Communications MarCom team · Organization of events and Gemplus participation at many different exhibitions, including the GSM World Congress, coordination of messages as well as other related projects (seminars, marketing studies etc.)

In the Wireless Communications MarCom team (Marketing Product Group) · Management of the Telecom Information Kiosk project in partnership with Ericsson and Compaq as part of Gemplus’ participation in ‘Telecom 99’, Geneva

Corporate customer department: sales & marketing actions, logistics and computer engineering