Ahmed Elbehery

-Analyzing consumer data using Numerator and NIQ panels -Analyzing market trends and brands performance using NIQ discover -Gathering and analyzing POS data to provide actionable recommendations -Supporting marketing initiatives with consumer insights and market data from internal and external sources. -Identifying potential profitable business opportunities through data -Performing market research studies using Walmart Luminate and Suzy -Creating dashboards using Power BI to track business performance.

- Leading research projects from initiation to completion, ensuring alignment with client objectives - Carrying out primary (Qual & Quant) and secondary researches - Developing questionnaires, discussion guides and other research tools to gather qualitative and quantitative data - Monitoring work progress and sharing clients' updates regularly - Analyzing, interpreting data and writing reports with recommendations - Presenting findings and advising on actionable use of results - Managing client relationship

The MMR program at SIUe is highly ranked and offers a rigorous curriculum that covers a wide range of topics, including data analytics, marketing research methods, and strategic marketing. I am particularly interested in the program's focus on applied learning, which will allow me to put my skills into practice through real-world projects.