Ahmed Hanafi

Coordinate and execute the industrial tests within R&D projects with plants, OEM, and research institutes.  Scouting of technologies for enforced carbonation and implementing processes for special clinkers and alternative binders’ production.  Ensure knowledge transfer from R&D projects to cement plants.  Manage and conduct R&D projects with direct contact to the cement plants. products.  Oversee, coordinate, and follow up R&D projects related to the improvement of manufacturing technologies.

 Marketing activities, public affairs, and lobbying.  Product management: marketing studies, product portfolio with strategic vision, competition cost benchmarking, supply and demand, industrial capabilities & competencies, with respect to PD cycle.  Managing PQS preparation between Industrial, sales and Marketing & monitoring product quality accordingly.  Managing relations with mega project contractors, owners, consultants & RE management team.  Managing customer support/complain.

Marketing, training & technical support for MEA business units on products developments.  Monitor and understand usage behavior and application for the products ensure the optimization of the product mix.  Coordinate across business units & different functions in technical center in order to support the product development process.  Design the product range and product mix for green & brown field plants.

 Optimize raw mix designs, with several types of fuels and Alternative fuel /raw material (AFR) & Lead term of reference for Raw mix preparation part for green & brown filed projects in IPMEA zone  Organize & lead a raw mix optimization training 7 on job trainings for MEA region, including Lafarge Raw mix software.  Studying clinker reactivity levers combined with EVA through increasing C/K and reducing CO2 emissions.  Industrialize innovative solution resulting from application mapping.

 Ensure quality management is conducted in accordance with company vision and COB.  Establish quality targets & KPI’s, in conjunction with Plant operation team.  Establish and monitor the quality plan, quality manual and the quality control procedures.  Organize and follow all first level inspection for lab equipment and samplers, prepare regular PM plans.  Recruit, induct, train, develop & supervise all subordinates.  Raw mix designs considering mining plan.  Industrialize proposed new products.