Ajay Basarur

Work Areas 1. Development of Automotive business (ADAS & IVI) in the western European market. It includes a. Reaching out to clients in the Automotive domain and building contacts b. Pitching our solutions to clients and do complete sales cycle c. Define strategies to position and pitch our company's Services and IPs for the Automotive industry

Feasibility Analysis for Multimedia codecs on different SOC's\ Platforms Effort Estimation & Performance Estimation Preparing Technical proposals Preparation of Marketing Slides

Reference Development & Optimization of Multi-View-Coding (MVC) codecs on OMAP4\DM816x Enabling MVC Decoder compliancy to the JM Decoder MVC Encoder development to generate MVC compliant streams Reference Algorithm Development for VC1 Encoder [Motion Estimation, Mode Decision, Rate Control etc] Support handling for customers on multimedia codecs during their production phase

VC1 Decoder Support on C64x+ Feature additions to VC1 Decoder on Jacinto platform\DM6446 (C64x+) AAC-LD Decoder - DCT optimization on C64x+ (Intrinsic Optimization)

Porting & Optimization of ON2 VP6, VP7 Decoders on OMAP4 Worked closely with Omx team for Codecs integration

Cortex - A8 Optimization [Neon Assembly coding for Motion Estimation, Motion Compensation, Deblocking modules] for MPEG-4 Codec

Leadership, General Management

Signals & Systems Digital Signal Processing Microprocessors & Microcontrollers