Alan Brighty

Director of ABC Communications, a freelance agency specializing in Corporate Communications assignments, Technology, Finance and Economy.

The Sydney office was the Regional Headquarters of Acclaro International for the Asia/Pacific region. The office offered a full range of public relations, corporate communications and investor relations services for clients throughout the Asia/Pacific who wished to reach the European market, for European clients who wished to penetrate the Asia/Pacific market and for Australian clients operating within the Australian marketplace.

Responsible for the development, direction and management of multi-country international accounts and the implementation of key client initiatives. Identifying and articulating corporate policy for major client Compaq. Formulating PR strategies and tactics to meet the objectives of various crisis and issues management programmes.

Managing the public relations and analyst relations function through a period of change as Digital and Compaq merged and reorganised. Responsible for harmonising the two companies’ PR functions across the 27 countries in which Compaq operated. Acted as the European interface for PR and AR projects carried out by outside agencies. Assisted with the formulation and support of a single set of corporate messages across all business groups and areas.

Managing Public Relations and Analyst Relations in Europe as part of the Corporate Communications mix. This involved setting standards, contributing added value and giving direction, managing vendors, gaining support for initiatives that cut across business groups and countries, delivering high impact projects and getting issues fixed.