Aleksander Wilms

• Managed the internal and external marketing activities for seven General Motors dealerships • Created content, and email campaigns using inDesign, Photoshop, and Illustrator resulting in an average increase of 50% in open rate, and 23% email engagement YoY. • Complete management of each dealership’s social media accounts including FB, IG, and Youtube. Average ad spend for social media was $7,000 monthly. Audience engagement resulted in a reach of over 2 million individuals and 300% engagement YoY.

• Taught Public Speaking to over 300 students through online and in-person courses with University surveys which resulting in a score of 4.5/5 satisfaction. • Prepared and delivered lectures to students on topics such as public speaking, and media criticism. • Planned, evaluated, and revised curricula, with four lesson plans incorporated into the program. • Conducted research in the field of interpersonal and organizational communication with three published findings in professional journals, and books.

• Interaction with clients to design web sites and social media presence creation • Primary point-of-contact with potential clients • Creation of social media editorial calendars for clients

• Managed the social media accounts and assisted in graphic design duties as requested by the Marketing Director for the University of Wyoming’s Residence Life and Dining Services. • Initial efforts created a baseline for the marketing department including the collection of quantitative and qualitative data from three different marketing campaigns. • Additional duties included: Management and update of internal database and customer relationship management systems (CRM).