Aleksandra Brankovic

• Educational and sales support for medical devices/equipment in cardiology/neurology/gastroenterology/oncology • Support for registration processes within national Agency for medicines and medical devices • Maintenance of Warehouse GDP (good distribution practice), following the legal requirements proscribed by Ministry of Health and the Quality Management System QMS - ISO 9001 • Participation in Public procurement - Tender process • Knowledge expanding – congresses and webinars #medicaldevices #GDP

• Cooperation and negotiations with representatives of pharmaceutical companies • Digital marketing management (social media networking, SEO, content developer and copywriter) • Providing and implementing marketing strategy and support for 75 pharmacies • Loyalty programs monitoring and upgrading • Editor at educational magazine for customers • Monitoring of key points within processes, activities for improvements (upselling, cross-selling, visibility, positioning, branding, promotional activities)

• Direct cooperation with distributors, contract obligations, brand strategy, budgeting and marketing plans • Selection and education of employees • Proposals and implementation of special sales offers and promotional activities • Regulatory activities in accordance with requirements • Media campaigns (TV, print, indoor, outdoor, web) • Corporate and product branding, PR • Design, organization and realization of educational meetings • Market research of new business opportunities #businessdevelopment

• Optimizing management/cost reduction/budgeting/financial analytics • Loyalty card project implementing of concept for partner pharmacies special offers and branding • Activities connected to principal brands, sales and contract obligations • Monitoring of the field work, promotions, special sale offers, new products introduction, stock status, POSM and advertising • Corporate events organization • Following QMS and CRM, corporate brand name awareness raising • Business, marketing and media planning

• Topics related to healthcare system, circulation 10.000/120 pages • Editors board coordination, copywriting, authors fees, income/outcome • Professional opinions and information regarding novelties within MoH and national legislative, Fund of Health Insurance, Reimbursement List, Chamber of Commerce as well market of drugs/devices/supplements/cosmetics/ public and private hospitals and pharmacies • Suggestions of bonuses for the editor board members and proposals for quality improvements #journalism

• Tailor made by client needs: strategy planning and monitoring of trends • Projects overview, branding, copywriting • Cooperation with Pharmacy chain ,,Pharmacity” (nowadays BENU) • Slogans/campaigns/brochures/packages/websites/portals • Transfer of knowledge and experience within client companies • Publishing: structuring of a lifestyle magazine (themes/images, /market potential/finance); TV show: associate in a scenario concept #advertising #campaigns #healthcaresupport #branding #rebrending

• New products introduction (Vitamin B12, Omega 3), private labels • Texts for outer package and instructions for use, in accordance with legal requirements (Faculty of Pharmacy, Institute of Public Health of Serbia and Ministry of Health) • Business plans, SWOT analysis and risk management assessment, budgeting; planning and providing of marketing activities, KOL management • Supply and selling chain monitoring and improving (wholesales and pharmacies) • Customer support and satisfaction improvements

• Visiting customers at the certain field and providing of medical information (in accordance with marketing plan) • KOL management, specialties: Rheumatology, Physiatry, General Practicioners (products: Bonviva, MabThera) • Professional meetings planning and participating • Competitive intelligence monitoring, field activities proposals • Expanding of personal knowledge trough courses and training #medicalrepresentative #bonviva #mabthera #healthcare #medicalinformation #pharmaceuticalsales #roche

• Contracting, sales monitoring, good business relations with foreign distributors, planning and providing of marketing/sales activities • Searching for new distributors, customs and export problems solving, special sales offer implementing, providing of export markets risk management • company promotion in-house and in mass media, copywriting • Structuring of scenes and scenario for congresses/symposia/promotions • Field work in Serbia and at region of the Balkans #marketingandsales #export #prmanagement

• Advising of Patients • Assistancy in preparation of proscribed skin products • Implementation of the strategy for financial maintenance - Pharmacy Benefit Management #pharmacy #patients #healthcare #medicine #drug #foodsupplement

• Market research and analysis at Serbian/foreign markets, risk assessment, presentations, operating with IMS Health data (nowadays IQVIA) • Competition and trends, promotional activities and medical information • Reporting and proposals based on product life cycle phase (new products introduction/re-positioning) • Scope: General Practice, Pediatrics, Pulmonology, Physical medicine/rehabilitation, Rheumatology, Pharmacies #marketresearch #SWOT #situationalanalysis #riskassesment #promotion

Pharmacology, Pharmacoeconomics, Marketing in Healthcare, Quality Assurance, Patient Advising, Pharmacy in Healthcare Units.