Alena Seifrtová

- Successful launch of a new brand to the Czech market, which became a top 7 brand within 2 months - Managed the update of 80% of the decorative cosmetic assortment for two key retail partners – resulting in 30-50% sales growth - Managing and developing key retail business partners as well as smaller online accounts - Building long-term strategic partnerships - Actively participating in commercial negotiations - Ensuring excellent end-to-end customer service - Preparation of specifications and materials fo

Leading a team managing complete assortment strategies for newest Rossman markets: Turkey, Albania, Kosovo, Spain, Azerbaijan. - Leadership and motivation of a team of 5 employees - Establishing and maintaining business relationships with subsidiaries, the partner company and suppliers - Analyzing market developments and competition to derive strategic measures for subsidiaries and the partner company - Monitoring and controlling assortment management and product placements in subsidiaries - Optimizing bus

Since 2020 new project: entering to the Spanish market. Responsibility for launching complete assortment (brand/private label/nonfood items). Defined market assortment strategy, introduced all related processes, quality standards and training of a new local team. Managing private labels across all the subsidiaries of Dirk Rossmann GmbH: Poland, Hungary, Czech, Turkey, Albania, Kosovo, Spain as well as the support of these assortments in the affiliated companies of the A.S.Watson Group. Responsibility for

- Responsibility for all private label products - Daily close cooperation with central office in Germany - Assortment monitoring and analyses - Taking care of private label products during their whole life cycle – wide range of responsibilities (deliveries, accounting, warranty claims) with focus on business - Organization of relaunchs - Launching of new products - including labeling, notification - Cooperation with marketing department on PL support - Cooperation on development and implementation of intern

- Casual translating of business dealing with German and Italian business partners - Business communication in German - Hostess on exhibitions (Brno, Prague)

- Cooperation on development of CRM system - Administration of CRM system - Training of users of CRM system - Project: new website (concept + layout + content) - Marketing market analysis

- Support to business partners - Cooperation with suppliers (Italy) - Reach out to new potential business partners - Presentations for developers, architects, etc... - In cooperation with the Head of sales department – formation of marketing strategy; market analysis - Cooperation on entry to the German market - Providing promotional materials, online store management