Alessandra-Louisa Gotzens

Assisting function during acquisition Cooperating and negotiating with international editors Pre- and post-preparing and organising of client events

Fashion and Lifestyle Departments of Bunte and InStyle Cooperating and negotiating with producers in London, Paris, Milan and New York Pre- and post-preparing and organising of productions and stylings Sourcing and editing content for print

Sales Department Organising returns and exchange of sample goods Processing marketing requests Cooperating and negotiating with producers in London, Paris, Bologna and New York Preparing linesheets, lookbooks and price lists Revising and editing customer order/ conveying to producer Customer acquiring Supervising construction area Additional employment as sales assistant over the period of CPD, The Gallery Düsseldorf

Design Department Administration and drawing up of drafts/ style data Constructing selling books, colour and theme drafts Adobe Photoshop – Photos of samples for lookbooks Participating in model synopses and fittings Casting of models Preparation for showroom presentation

Auslandssemester

Masterthesis: Corporate Social Responsibility im Luxussektor- Eine Analyse von CSR-Maßnahmen zur effektiven Krisenbewältigung in Zeiten digitaler Unternehmen-Kundenbeziehungen

Bachelorthesis Thema: Ein Vergleich der Branded House und House of Brands Strategie am Beispiel der Luxusgüterkonzerne Giorgio Armani und LVMH

Hauptfächer: Englisch & Spanisch