Alessandro La Mantia

- End-to-end responsibility of product performance on Amazon marketplace, including product strategy, pricing, content optimization, and KPI tracking - Analyzed competitors and market data to derive actionable insights, improve product visibility and optimize conversion - Collaborated with stakeholders (internal and external) to launch marketing campaigns aligned with company objectives

- Supervision of existings assortments and identification of new potential assortments - Product pricing and assure to be competitive compared with competitors - Co-develop category structures and recognizing new trends - Planning, coordination and evaluation of marketing activities - Analysis and improvement of the relevant KPIs within the categories - Creation of reports and market data analysis

- Assisting in new product development projects throughout the entire Time To Market process - Analysing market data and competitors for management visibility - Business reports using SAP tool - Product marketing team assistance on marketing and communication materials - Preparation of competitors reports

- Managing and supervising the logistic of food delivery on a real time basis - Actively monitoring our dispatching system to troubleshoot problems scenarios and resolving issues

- Acquiring hoteliers for the Italian market in order to generate revenue, optimize their online presence and spread brand awareness - Converting leads into valuable customers with the help of marketing campaign management and performance analysis

- Community management through various online channels (Facebook, Instagram, Snapchat etc.) - Planning, monitoring and evaluation of the marketing campaigns - E-mail marketing & copywriting