Alessandro Panzica

Leading custom cookieless attribution, data, targeting and algorithm integrations for the Yahoo DSP in international markets. Responsible to provide a seamless translation between Verizon Media's tech stack and client business goals through pre- and post-sales consulting.

DSP ( Demand Side Platform ): Data modeling/integrations , targeting functionalities , bidder algorithms

- Campaign management - Performance optimization - Display Ads - Mobile Ads - Video Ads - Data - Audience targeting - Retargeting - Programmatic - Real time bidding

- Managing over 300 different SKUs, achieving 40% YoY growth and turning a negative business into record profits I gained a deep understanding in E-Commerce, the Mobile market, its products and competitors. - Being responsible for Samsung and other PC-/Tablet Manufacturer working closely together with OEMs and Channel Partner - increase sell-out and revenue - Monitoring the Supply Chain to maximize efficiency - Negotiating for prices, margins, support and trade conditions - Identifying trends

Project owner of a self-invented solution for the business and consumer Segment focusing on User Experience - Managing the seeding unit process for Intel in Germany in collab. with EMEA - Creating media content for internal and external communication with Adobe Creative Suite (Newsletter, Banner, Logos, etc.) - Supporting the German business team on day to day tasks, events and data - Market Research, analyzing and tracking with IDC, Gartner, Context and EMS

- Sales support, customer service in stores and assisting retail Key Accounts - Representing the brand New Balance. - Training sales-teams of different Key Account stores - Assisting on events (Marathon, fairs).

Marketing