Basic

Alex Kornfeind

is researching.

Degree: Master eBusiness Management, Politecnico Milano

Arezzo, Italy

Skills

Destinationsmanagement
Marketing
Strategy

Timeline

Professional experience for Alex Kornfeind

  • Current , since Jan 2019

    Destination Manager

    Fondazione ArezzoIntour

    City of Arezzo. Strategy and Business Development in Travel and Tourism

  • Current , since Apr 2015

    Managing Director

    StrategaHUB Srls

    strategaHUB is a global brand communications agency to help brands and organizations by providing the full service of communication and promotion of services, products or events. - Position descriptions: - monitoring marketing activities aimed to increase brand awareness - development of online branding strategies - definition of single strategies of operational marketing

  • 1 year and 9 months, Nov 2016 - Jul 2018

    Digital Strategist Bit

    Fiera Milano SpA

    Among many travel aspects, Bit2017 will also investigate on digital tourism. A new digital area will be focused on the new trends of tourists who use the web as a convergence of their travel experience.

  • 9 months, Apr 2016 - Dec 2016

    Digital Marketing Consultant

    Consorzio Promozione Turistica Caorle Venezia Orientale

    Content and Communication management for the tourism development of the territory. Coordination and planning of DMO Caorle operations with developing strategic and operational activities; Structuring and implementation of the network communication between the business categories and social network communication; Assistance in terms of setting strategic objectives to create and promote travel packages.

  • 16 years and 9 months, Apr 2000 - Dec 2016

    Web 2.0 Specialist

    piramide.net Srl

    Position descriptions: - development of strategic partnerships with IT partners. - PR and marketing activities with associated IT brands (brand building, road-shows, work shops); - consulting and temporary manager for travel f

  • 2 years and 10 months, Sep 2009 - Jun 2012

    Country Manager

    Hotelzon International Ltd

    Position descriptions: - monitoring marketing activities aimed to increase brand awareness - development of marketing strategies including pricing and merchandising decisions - definition of single strategies of operational marketing

  • 7 months, Jun 2009 - Dec 2009

    Business Development Online Travel & Leisure

    Turistia Srl

    Position descriptions: Temporary Manager - monitoring marketing activities aimed to increase brand awareness and sales b2b2c - co-definition of development strategy of the brand in collaboration with the Management - creation and monitoring online promotions, newsletters and social media contents

  • 4 years and 10 months, Jul 1995 - Apr 2000

    Marketing Manager

    Orient Country Agency Italia Srl

    Position descriptions: - Co-Owner - product management of the product “Asia” and marketing activities - definition of single strategies of operational marketing - selection of hotel properties according to the company standards - search of commercial partners, negotiation

  • 2 years, Jan 1998 - Dec 1999

    President

    P.A.T.A. (Pacific Asia Travel Association) Italy Chapter

    The Pacific Asia Travel Association (PATA) is a membership association working to promote the responsible development of travel and tourism in the Asia Pacific region. As a President, both with the Board and all the PATA members, promoting ecologically responsible travel for sustainable tourism in the Pacific Asia region.

  • 3 years and 8 months, Oct 1991 - May 1995

    Producer and Director

    Czar Entertainment

    Free-lance Director for Film Companies specialized in Music Videos. Subsequently Director/Producer Manager for CZAR Film Amsterdam in Italy.

  • 3 years and 1 month, Sep 1988 - Sep 1991

    Commercials Director

    New Ways

    Débuting as a Screen player and Director on 1990 at the 45th Sport Film Festival of Turin. Considered, by the Movie media, as one of top Young Director. Cooperating for a six months period with the Golden & Seddon Film Company in London.

  • 3 years and 1 month, Jul 1985 - Jul 1988

    PR & Press Office

    Verri Uomo

    PR and marketing activities brand building, fashion-shows. Budget management for communication/marketing activities. Advertising coordinator for Stills and Film shoots in Italy and abroad.

  • 1 year and 1 month, Jun 1984 - Jun 1985

    PR & Partner

    Bob Krieger

    Production Manager for one of the Top worldwide Fashion Photographer. Set up still shoots for the international fashion, and not only, advertising campaigns with worldwide reputable brands. Working also as a Still-life photographer.

  • 4 years and 6 months, Jan 1980 - Jun 1984

    Fashion Editor

    Edizioni Condè Nast

    Fashion Editor close to the most famous international Designer and Photographers in various Still shoots in Italy and in the US.

Educational background for Alex Kornfeind

  • 4 years and 8 months, Jan 2007 - Aug 2011

    Social Media Marketing

    MIB School of Management

    Lecturer, Business strategy and strategic decision-making, Business and Web marketing

  • Current 1 year, since Oct 2003

    MEB7

    Politecnico Milano

    First year MBA

Languages

  • Italian

    First language

  • English

    Fluent

Wants

innovative projects in the eMarket
social interaction
eBusiness management
new trends in technologies to improve society.

Interests

Social media marketing
Branding
Multichannel strategy marketing
eStrategies & eBusiness
Destination management

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