Alex Saftschuk

Building the marketing and growth function - Conducting customer and competitor research, and developing unique market and brand positioning - Copywriting and leading website content & design - Identifying the Ideal Customer Profile, narrowing target market to improve word-of-mouth momentum - Developing growth setup, playbooks & assets (sales collateral, product flyers, presentations, etc.) - Preparing the company from sales-led to product-led growth - Setting up Intune and assisting on ISO certification

Assisting on business, product & GTM and reporting into CEO, CBO & CPO: - Developing scenarios for different business, product and GTM strategies based on collected market research - Synchronizing marketing strategy with business, product and GTM strategies - Helping to identify and drive product-market fit - Preparing and presenting recommendations to executive management - Developing assets and presentations for customers, board and investors

Built the marketing function as the first hire: - Conducting qualitative and quantitative market research (customer and competitor analysis) - Rebranded the company from Macro-Eyes to Pendulum (developing the brand story, brand values, product & company positioning, customer personas, website, etc.) - Developed the marketing strategy and sales funnel, including marketing assets and conversion metrics - Executed marketing strategy across all channels and campaigns

Led the business development for Forkbeard’s analytics product (indoor positioning and proximity insights): - Conducted customer research, identified value propositions, and presented to executive management & board - Developed analytics products by prototyping in python, R and Tableau Built the marketing function as the first hire: - Worked directly with CEO on strategy and sales - Assisted on GTM through partner networks - Developed best practices and principles for business development and strategy -

- Developed, structured, and managed marketing assets and GTM for the Kickstarter Campaign - Developed operational models and forecasts for the procurement of parts and shipments to customers - Kickstarter Campaign resulted in +500k USD in funding (exceeding funding goal by 2100%)

Research lead on product and growth strategy for telecom across 9 different countries: - Identified product and revenue growth strategies and executed in collaboration with business units - Prepared presentations with scenarios and recommendations to global executive management & board Project lead for the development of Telenor’s first marketing attribution solution, assigning sales to marketing touchpoints: - Managed a cross-functional team of 7 people (data engineers, data scientists & business ops sp

- Supported the development of customer acquisition solutions for non-Telenor customers - Built customer segments with k-means clustering algorithms by joining own and third-party data

- Responsible for the performance of the 11-person German analytics team: - Guided team projects, structured team meetings and managed team operations and performance - Used statistical analysis to identify performance drivers and develop operational improvement initiatives (increased team performance by 16% per hour)

- Gained in-depth training on the Bloomberg Terminal and managed customer lifecycles - Assisted clients with financial analysis, showcased new analytics products, and drove the uptake of premium licenses

Distinction for the MSc Thesis: Comparing Machine Learning Algorithms for the Prediction of Corporate Mergers