Alexander Nazarenus

Programmatic department lead with special focus on all data and tech related projects. Maintaining the entire programmatic business under application of various DSP, DMP, data and attribution technologies.

Developing and executing customer-led strategies together with sales department and close collaboration with the global Sales Engineering team. Mentoring Sales and Account Executives and supporting them in pitches/client conversations focused on DSP and DMP offerings. Liaising with global product teams to improve existing offerings and develop new features/products.

Leading role in the platform team, while servicing and scaling all major agency groups. Assisting Sales Executives with pitches and onboard new clients on the platform. Focus on driving evolution of the platform (DSP+DMP) via ongoing close collaboration with cross functional teams.

Managing direct advertiser accounts as well as agency groups from sales pitch to implementing, managing and scaling programmatic campaigns. Consistently managing up to 15 accounts while maintaining high service level, performance goals and high renewal rates.

Trainee Performance Marketing

Praktikum Search Engine Advertising

Direct Sale, Beratung, Neukundengewinnung, Vermittlung von Verträgen

Konzeptionelle Entwicklung von Online-Marketing-Kampagnen, Kundenkommunikation

Erstellung von Statistiken für die Einzelhandelsbranche und deren relevanten Märkte, Recherche und Analyse von Wirtschaftsdaten, Erhebung empirischer Zahlen etc.

Thema: Die Welt in Zahlen - Image- und Akzeptanzanalyse zum Dienstleistungskonzept der Statista GmbH

Konzeption & Planung von PR-Events - Mitarbeit bei Angebotserstellung für Neugeschäfte - Aufbau und Bearbeitung von Presseverteilern, (telefonische) Kontaktakquise - Monitoring - Projektadministration - Kundenarbeit wie Erstellung von Newslettern etc.

Medienkonzeption und -produktion, Moderation, Medien- und Informationswissenschaften, Journalistik