Alexander Schroeter

- Running Product Management as an end-to-end process from discovering, designing, developing, delivering to managing of central order management services as the central pillar for next generation cloud SAP Order Management, Customer Experience solutions and Industry Clouds. This also includes building and managing a product roadmap through user research, prototyping, and product analysis and all relevant go to market planning and activities.

- Responsible for all initiatives to make the various SAP CX solutions a homogeneous and integrated suite. These include e.g. the creation of common cloud services, technology guidelines, integration content, industry enhancements and embedding SAP Analytics Cloud and Qualtrics Experience Mngmt. - Coordinating Lead-to-Cash as integrated end-to-end reference process across multiple SAP products to demonstrate the advantages of an integrated product suite - This includes respective GTM activities and planning

- Global PM and GTM responsibility for SAP Hybris solutions/ Customer Engagement & Commerce portfolio for service industries (professional services, engineering construction & operations, media, sports and entertainment), high tech and telco - Definition, delivery and market introduction of new telco industry accelerator for ecommerce in partnership with Top 3 SI incl. mgmt. of partnership from identification to contract to delivery and support with great financial success - Significant revenue growth

- Leading successful market adoption of new SAP cloud CRM in Middle and Eastern Europe, Asia Pacific Japan and Greater China with multiple and key wins across all regions - Global Head of Financial and Professional Services Industries driving product management of asset and wealth management and collaborative bid mgmt. solutions in cloud CRM

- Leading successful global SAP CRM roll-out and adoption - SAP CRM Business Development and GTM Lead for Europe, Middle East and Africa (EMEA)

- For chemical, pharmaceutical, retail, consumer goods and media industries - Successful market introduction of new SAP CRM with key wins at respective lighthouse customers in respective industries - Global Account Manager for leading global chemical company from 2004 to 2006 in addition to Business Development role

- Project and Program Manager for first multi-channel SAP CRM project - Global roll-out lead for "SAP Mobile Sales" development workbench inclusive training and course development