Alexandra Jucovschi

Leading strategy execution and business management for EY’s second largest industry ($3.5b) including five sectors across Energy, Resources, Manufacturing, and Mobility. Building strong sales programs for data, GenAI and managed services, leading to revenue growth and pipeline.

Spearheaded solution strategy, go-to-market and pre-sales efforts across EMEIA, focusing on Customer Experience, Product & Service Innovation, Commercial Excellence, and GenAI. Drove sectorization and governance, shaping Points of View and partner strategies to enhance market penetration and drive growth. Results: 147% growth YOY and +5M GenAI pipeline

Strategic role within the global digital product management team, managing strategic projects, and leading senior multi-disciplinary teams across business units and geographies. Contributing to the MarTech agenda with a strategic approach to digitally powered, data driven marketing and operations.

Working on cross-company analytics and digital transformation projects, new process design and implementation; dashboard development and delivery, as well as new technology deployment. - Leading a virtual team of 9 developers and analysts across dashboard delivery projects and transitioning to agile ways of working - Defining strategic KPIs and reporting structures aligned to business requirements; delivering self-service dashboards and enablement programs to manage change and adoption

RPA Project Manager working on delivering robotic process automation projects for the global brand, marketing and communications team within EY.

Setting up Honeywell Aerospace’s first lead to cash program. Building processes and automated workflows, as well as shining the sales and marketing culture towards collaboration and effectiveness in lead and opportunity management. Results: $70 million in new business pipeline in the first year, including 24% net new customers

Responsible for executing the B2B, B2C, and Technical Audience communication strategy as well as taking the lead on CSR and the corporate affairs strategy for Microsoft in Romania. Subsequently then asked to operate in a dual capacity as Acting PR & CSR Lead with a wider organization-wide remit across PR, Corporate and Citizenship during Microsoft Romania’s most challenging period of reputational risk.

Recognized and rewarded with promotion to a Senior role with a specific brief to create a compelling strategy around consumer devices, services, apps and experiences offered by Microsoft. Operated in a leadership capacity for the Microsoft Romania social media council, setting direction and strategy around digital communication, establishing a digital strategy aligned to business priorities and needs, driving purchase intent and better engaging top influencers.

Personally took on additional responsibilities within the developer and platform evangelism group, managing communications and PR around developers, start-ups & apps. The goal was to create a strategy for the technical audiences that supported the broader business objectives whilst simultaneously showcasing innovation, USP’s and local developer case studies.

Graduated with a 1.5 grade Master thesis concentration on ethical and inclusive intelligent conversational AI design for smart public sector processes. Thesis grade: 1.3

Bachelor degree in Communications and PR, complemented by professional internships and freelance work.