Alexandra Krietzsch

• Overseeing the UX strategy for four products within VerSO (Vertical Sales Operation) • Collaborating closely with product owners and stakeholders • Enhancing legacy system functionality through thoughtful UX and concept development • Elevating UI for seamless interactions and clearer data visualization • Rapid prototyping to explore and validate design solutions • Planning, conducting, and leading user testing initiatives • Guiding and managing UI designers to deliver cohesive experiences

My roles: Concept, UI, UX, Graphic Design, Layout Design, Print, Product Design, Marketing Assets, Corporate Branding, Consulting, Project Management , Research Projects in the following industries: automotive, fashion, finance, real estate, agriculture, business, vet medical Felmo MCM Premium & McMakler Clean Ocean Coating Compado Blackbird Sable Banking Yara Agriculture VIU Eyewear

Creating experiences around social media behavior infused with e-commerce // Telling engaging stories through effective user experience and compelling visuals // Leading user experience in alignment with technical and business requirements // Defining the creative vision and create style consistency // Driving user-focused designs // Rapidly iterating new concepts and prototypes // Conducting user research and user testing // Product & project management //

Lead in the creation and definition of the user experience // Executing interaction design and visual design // Create compelling solutions for landing pages, front end and testing for web and mobile from draft requirements // Improvement of usability and optimization of conversion rate // Experience gleaning insights from data and or working with data scientists // Apply and evolve the existing CI Guidelines on new projects // Creative direction and managing the work of junior designers

My role: Conception, Print Design, Branding, Art Direction My work: Corporate ID, Flyer, Ads, Book Design, Screen Design etc

Design projects with the in-house marketing department representing four high-end companies creating brochures, catalogs, mailers, price guides, ads, as well as websites and packaging // Concepting, Project managements, Art Direction for Photoshoots and Webdesign, Production work, Pre-press and mechanical artwork.

Grafik Design, Art Direction, Typography