Alexandru Gheorghe

Develop and implement marketing B2B / B2C strategy Manage vendors and suppliers of marketing services Manage participation in various industry events Develop, implement and manage digital strategy - website, social media accounts, SEO and newsletter Identify and attract new trainers in the Luxoft Training community Content management and development Manage webinar activity - organization and promotion

Facilitate trainings (English and Romanian) on subjects such as Presentation Skills, Interpersonal Communication Skills, Delegation Skills etc.

Digital marketing - social media, website management, content management, SEO, email marketing Marketing strategy development and consultancy DTP services Marketing materials design and consultancy

Develop and implement marketing B2B / B2C strategy – increased number of online leads by 40% Digital strategy and communication – increased the number of users / visits by 30% and successfully coordinated the launch, implementation and promotion of two local versions of the website (.ro and .pl) Social media – developed social media channels and implemented social media strategy for Romania and Poland

Social media management (content development, reporting, implement improvements, strategy development) Website management (CMS, SEO activities, design improvements, activity analysis) Google and Facebook Ads – development, implementation, reporting Taking part in industry events Organizing workshops for target audience

Manage communication strategy for Polyclinics and Laboratory - branding, product launch, sales support and communication materials Implement and monitor internal and external marketing & communication events calendar Media management - ensure regular contact with target media and appropriate response to media requests Assist Polyclinics and Laboratory with local communication initiatives

Create and implement Marketing and PR strategies for the company as well as its flagship training programs Develop and maintain key strategic partnerships for areas under my supervision (NGO’s, training associations and industry bodies) Open courses business line management (promotion strategy, organization and logistics) Manage online presence - website, social media accounts (LinkedIn, Twitter and Facebook) and newsletter

Manage online presence - website, social media accounts and newsletter Develop (design, content, DTP) promotional materials - flyers, brochures, posters Open courses support (administrative and promotional) Monitor and develop content for media outlets Sales support (research potential leads, provide data and reports to sales team, develop tailored presentations, resolve client enquiries etc.) Organize events

Assist in the management of advertising campaigns for clients Confer with agency artists, copywriters, photographers and other media-production specialists to select media to be used and to estimate costs Assist in developing proposed programs and estimated budgets to client for approval Manage small advertising campaigns