Stephanie Surowiec

Focus areas: • Marketing lead for the BeNeLux region managing marketing operations, activities, and initiatives for Wipro in the Netherlands, Belgium, and Luxembourg • Focus on driving growth-oriented marketing programs/ activities including: Lead generation management, Account-Based Marketing, Event Marketing, Digital Marketing, Campaigns, Press & Media

Campaigns: Develop & drive campaigns (in- and outbound) to increase awareness for Wipro offerings and generate leads in all European regions - including deal-specific campaigns to win new clients. //Lead Management: Implementing clear lead management process &tracking to enable Sales to be more successful. Key = increase transparency on the lead pipeline & drive growth. // Digital: Setting up a digital ecosphere for Wipro in Europe. Using social media for brand awareness &lead gen. Social Selling.

Sales Enablement Manager for Continental Europe Helped setting up a sales enablement ecosystem for Continental Europe - focussing on content (sales knowledge management and Wipro messaging) and training. Wipro Ltd is a global information technology, consulting and outsourcing company with 147,452 employees serving clients in 175+ cities across 6 continents.

Marketing/PR/Social Media/SEO

Verlagsstudent

Result: A+

Stay Abroad: Brazil 2011 - Master Thesis: "Design, Implementation, and International Rollout of the Go-to-Market Packages 2.0: A Strategic Sales Enablement Initiative of T-Systems International GmbH" http://www.steinbeis-sibe.de/fileadmin/pdf/Projektbeispiele_Jahrbuch/jb5/projekte/Schulz.pd

Marketing, BWL, VWL, Medienökonomie