Alexei Chernobrovov

Main responsibility: performing a strategy of digital transformation in terms of project for GFC. Key results: • Created IT-team from scratch (3 departments, more than 10 people). • Launched mobile-applications (iOS, Android). • Overrun of the website with an online store and personalization (segmentation). • Creation of CRM with integration into the circuit (website and 1C). • Was created a system of procurement forecasting (costs on procurement decreased by 5%, out-of-stock decreased by 3%)

Realized projects and key results: • Retention and ARPPU indicators improvements in games • Increase in revenues from mobiles apps • Crossover of business-units of ok.ru on single metrics and KPI • Implementation of data-driven pipeline in each business-unit • Essential increase in revenues of ok.ru goods driven by: o Price setting o Changes in delivery conditions o Recommendation systems • Project goods within ok.ru which was sold to Alibaba Group

Key results: • During 2 years of cooperation, the company's turnover has grown more than by 4 times (and now it is more than 1 million rubles per year). Babadu entered the list of TOP-100 largest online stores. • During 2 years, the unit-economy order increased by more than 300₽. • Constructed analytical systems allow businesses to reach settled goals on a base data analytics and new data – driven models implementation (revenue, earnings to order, etc.).

Also worked at: - Ideas4web, Head of Marketing (2014 - 2015) - Moscow Aviation Institute, Associate professor (2010 - 2015) - RealIST, Head of the online store (2012 - 2014) - Institute of Problems of Informatics of the Russian Academy of Sciences, Mathematician (2009 - 2013) - Nielsen, Analyst-programmer (2010 - 2011) - Russian University of Friendship of Peoples, Developer of the Educational Methodical Complex (2008 - 2008) - SCS Sovintell, Customer support specialist (2006 - 2008)