Alexey Ekimov

Responsible for active selling and building long-term relationships with Key Accounts (OEMs and Tier-N automotive suppliers). Management of selected international and national Key Accounts (OEMs and automotive suppliers) in Bavaria, Germany. Exploring the market potential, communication with B2B customers , using the CRM system (Salesforce).

Main Achievements: • Establishing of B2b and B2C Marketing functions in Aftersales division; • Increase of parts and accessory yearly turnover. Overachievement of Gross profit target; • Build-up of effective marketing team; • Creation of dealer motivation programmes.

During my work I established and managed aftersales marketing functions for Volkswagen Passenger Cars brand, such as: • Market Analysis: Analyzing car park, price analysis • Promotion: Developing communication strategy, creation advertising in cooperation with agencies; Marketing actions supporting sales of Parts, Labors, Accessories, and additional services; Seasonal and product campaigns. • Marketing support of Loyalty programs, such as Roadside Assistance, Extended Warranty, Fleet Service, Body & Paint.

Leading cross-functional teams, coordinating between production, marketing, and sales, as well as conducting market analyses to identify growth opportunities. Main Achievements: 1. Established and developed demand forecasting and production planning function. 2. Development of processes for direct deliveries and warehouse replenishment.