Alexey Lazarev

* Responsible for paid traffic in over 30 countries in 5 regions; * Allocated the annual PPC budget (> € 6M ) according to the company's goals; * Management and optimisation of accounts at Google ads, Microsoft Bing, Meta, LinkedIn; * Finding more profitable markets and approaches (increased ROI by 9% in 4 months); * Developed and implemented A/B testing strategies; * Led and managed acquisition team of 5 PPC specialists; * Collected and analysed data of paid traffic performance and customers behaviour;

* Daily performance monitoring of incoming traffic on the website; * Regular reports on traffic data and customer behaviour; * Daily monitoring of website performance and opportunities for optimisation; Improved analytical system using Google Tag Manager, Google Search Console, Google Analytics 4, Heap. * Developed technical requirements for web events structure to increase data accuracy; * Preparing technical requirements for report developments in Google Analytics 4 and Tableau;

* Planning and sticking to the budget; * Setting up advertising accounts in Google.Ads, Yandex.Direct, Meta; * Development of SEO strategy, planning semantic core, and implementing technical edits * Preparation of text content for marketing purposes; * Creation of landing pages using web platforms; * Marketing analysis of competitors, customers, and position on the market; * Analysis of company performance; * Making strategic decisions based on analytics conclusions;

* Developed and implemented the company's marketing strategy; * Developed annual marketing budgets; * Set up and managed multiple traffic sources - organic, paid, affiliate, partner; * Coordination of SEO contractors to meet companies targets; * Creation of content for advertising: texts, images, video; * Coordination of development of the new website; * Established paid traffic using Google.Ads, Yandex.Direct, Instagram, Facebook; * Constantly analysed traffic performance using Google Analytics (Universal)

* Certification of technical products, machinery and equipment; * Search for new clients on the cold base and the Internet, negotiations with customers and contractors; * Constant communication with new and regular clients. * Negotiating commercial offers to achieve agreement with the client; * Managing entire certification process;