
Alfredo Rosing
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Alfredo Rosing
- Current 12 years and 3 months, since Apr 2014
VP of Marketing
Mobile Financial Services
Recruited to establish marketing operations in 12 countries for this Telefonica / MasterCard joint venture. Lead development and execution of company marketing strategy for Latin America market. Drive mass customer adoption, usage, and loyalty. Position company brand as leader in category and build distribution network. Formulate media/public relations strategy and internal/external communications strategy. Participate in crisis management. Report directly to CEO.
- 1 year and 7 months, Oct 2012 - Apr 2014
Marketing Director - International Markets
Vonage
Recruited to build Latin America market. Conducted and leveraged international market assessment to create marketing strategies. Teamed with international partners to develop, design, and execute targeted marketing plans and go-to-market strategy, encompassing customer insights, market segmentation, distribution channels, product positioning, messaging, pricing, promotional/media mix, and sales programs that drove customer acquisition.
- 3 years and 6 months, Oct 2007 - Mar 2011
Marketing Director
Palm
Directed all aspects of marketing and customer service throughout Latin America and U.S. Hispanic markets, including Brazil, Mexico, Central America, Caribbean, Colombia, Ecuador, Argentina, and Chile. Developed and deployed product launch, promotion, and advertising programs, strategic marketing plans, and policies/procedures for competitive pricing and inventory allocation
- 4 years and 2 months, Aug 2003 - Sep 2007
Marketing Director
Brightstar Corp
Provided strategic direction and leadership for worldwide marketing in Latin America and emerging markets in Africa, Asia, and the Middle East for startup and now world’s largest telecom distributor. Planned, organized, and managed participation in 50+ tradeshows and events on four continents. Directed public relations, channel marketing, retail promotions, and customer entertainment.
- 4 years and 4 months, Apr 1999 - Jul 2003
Marketing Manager
Samsung Electronics
Established Samsung’s telecom business in Central America, Caribbean, Venezuela, Colombia, and Ecuador by directing all marketing activities including joint promotions with mobile operators and distributors, product launches, and special events. Led market research, managed road shows, tradeshow participation, product training, and cultivated strong public relations
Ausbildung von Alfredo Rosing
- 3 years and 11 months, Sep 1993 - Jul 1997
Marketing
Southern New Hampshire University
Marketing - Business Administration
Sprachen
English
C2 (Verhandlungssicher / Muttersprachlich)
Spanish
C2 (Verhandlungssicher / Muttersprachlich)
Portuguese
B1-B2 (Gute Kenntnisse)
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