Alfredo Rosing

Angestellt, VP of Marketing, Mobile Financial Services
Fort Lauderdale, United States of America

Fähigkeiten und Kenntnisse

Marketing
Online Marketing
Social Media Marketing
Market Research
Promotions
Content Marketing
Digital marketing
Online advertising
Social Media
Public Relations
Branding
Marketing Communications
Corporate Communications
Brand management
Brand strategy
Customer segmentation
Market segmentation
Strategic Partners
Strategic Partnership
Sponsorship
Latin America
Emerging Markets
Marketing Campaigns
Advertising
Social Media Advertising
International experience
International Marketing
International Marketing Management
Marketing strategy
Competitive Intelligence
Product development
Product marketing
Multicultural experience
Mobile Marketing
Mobile Payment
Direct marketing
BtoC
BtoB
Positioning
Microsoft Word
Microsoft Excel
PowerPoint
Adobe Photoshop
Adobe Creative Suite
Event Management
Event marketing
Tradeshow Planning
Below-the-line-Marketing
Guerilla Marketing

Werdegang

Berufserfahrung von Alfredo Rosing

  • Current 12 years and 3 months, since Apr 2014

    VP of Marketing

    Mobile Financial Services

    Recruited to establish marketing operations in 12 countries for this Telefonica / MasterCard joint venture. Lead development and execution of company marketing strategy for Latin America market. Drive mass customer adoption, usage, and loyalty. Position company brand as leader in category and build distribution network. Formulate media/public relations strategy and internal/external communications strategy. Participate in crisis management. Report directly to CEO.

  • 1 year and 7 months, Oct 2012 - Apr 2014

    Marketing Director - International Markets

    Vonage

    Recruited to build Latin America market. Conducted and leveraged international market assessment to create marketing strategies. Teamed with international partners to develop, design, and execute targeted marketing plans and go-to-market strategy, encompassing customer insights, market segmentation, distribution channels, product positioning, messaging, pricing, promotional/media mix, and sales programs that drove customer acquisition.

  • 3 years and 6 months, Oct 2007 - Mar 2011

    Marketing Director

    Palm

    Directed all aspects of marketing and customer service throughout Latin America and U.S. Hispanic markets, including Brazil, Mexico, Central America, Caribbean, Colombia, Ecuador, Argentina, and Chile. Developed and deployed product launch, promotion, and advertising programs, strategic marketing plans, and policies/procedures for competitive pricing and inventory allocation

  • 4 years and 2 months, Aug 2003 - Sep 2007

    Marketing Director

    Brightstar Corp

    Provided strategic direction and leadership for worldwide marketing in Latin America and emerging markets in Africa, Asia, and the Middle East for startup and now world’s largest telecom distributor. Planned, organized, and managed participation in 50+ tradeshows and events on four continents. Directed public relations, channel marketing, retail promotions, and customer entertainment.

  • 4 years and 4 months, Apr 1999 - Jul 2003

    Marketing Manager

    Samsung Electronics

    Established Samsung’s telecom business in Central America, Caribbean, Venezuela, Colombia, and Ecuador by directing all marketing activities including joint promotions with mobile operators and distributors, product launches, and special events. Led market research, managed road shows, tradeshow participation, product training, and cultivated strong public relations

Ausbildung von Alfredo Rosing

  • 3 years and 11 months, Sep 1993 - Jul 1997

    Marketing

    Southern New Hampshire University

    Marketing - Business Administration

Sprachen

  • English

    C2 (Verhandlungssicher / Muttersprachlich)

  • Spanish

    C2 (Verhandlungssicher / Muttersprachlich)

  • Portuguese

    B1-B2 (Gute Kenntnisse)

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