Alicia Montoya

•Managing the innovation, portfolio management and commercialization of Property & Casualty reinsurance solutions, from market and competitor positioning to client rollout in strategic markets. •Responsible for smart cities research, positioning and solutions development for Swiss Re Group.

Strategic positioning of Casualty solutions: •ideation: identifying growth opportunities, business potential, tech-driven solutions •product development: shaping and co-developing new solutions •commercialization: go-to-market and positioning strategies Developing Swiss Re Smart Cities solutions for future mobility, smart homes, smart energy, connected infrastructure... to help build safer, healthier and more sustainable cities.

Developing, implementing and championing a company-wide New and Social Media strategy. Driving integrated marketing campaigns and branding using new media and social marketing. Using new & social media to increase share of voice and help drive reputation and thought leadership. Building and managing a network of global Swiss Re brand ambassadors and social media community managers. Managing the new & social media team

Designing, executing and evaluating worldwide campaigns and integrated e-marketing strategies using events, email blasts, multimedia marketing tools, social media and engagement tactics. Designing Alstom Power's social media strategy and working with key countries to deploy and localize social media in their markets. Leading SEO efforts for all content, ensuring cross-channel consistency and measuring impact of campaigns. Managing the campaign team's budgets and personnel.

I create, implement and evaluate integrated communications and engagement campaigns and events to keep the media, shareholders, analysts, customers and the public abreast of the company's developments and differentiators. I have pioneered the use of online platforms, multimedia and social media to build Alstom's brand in existing and potential markets. I manage online communities and offer rich content to targeted audiences.

In my previous role as Corporate and Marketing Communications manager at u-blox, a Swiss high-tech B2B company, I managed branding and corporate identity, media and investor relations, and was responsible for communications strategies, tools and tactics, the communications team as well as related budgets. I developed targeted marketing and communication strategies to penetrate new markets and supported the CEO in a highly successful IPO in 2007.

In Brussels, I worked in the Information and Communication Unit of Directorate-General Enterprise (an 880-staff strong sector of the EC). My main task was to design and implement campaigns to publicise new EC initiatives and legislation. I liaised with other departments, senior management and the Commissioner to define communication objectives, messages and target audiences. I designed campaigns to lobby and promote the EC's work targeting industry associations, businesses, governments and the public.

To design, develop and manage the development of print and multimedia tools including websites, CD-ROMs, DVDs, brochures, posters, user manuals and print and online eLearning materials. Tools included a rich blend of multimedia content including videos, Flash animations, music, sound effects as well as text, graphic elements and pictures.