Alina Schulze

• Managing a portfolio of 52 businesses from different industries and market cap • Identifying stakeholder and building relationships: from technical contact to C-Level • Making research about customers, how to develop their business, and how the portfolio can help achieving their goals • proactive consulting customer, recording requirements and match the requirements with portfolio (upselling) • Generation and tracking of sales leads

• Supervision of app engagement campaigns • Management of external agencies and relevant communication channels for app campaigns, such as the app feed, various newsletter formats, push messages, the Facebook and PAYBACK website • Creation of new campaign concepts with a focus on app reach & engagement • Analysis of winning data during and after the end of the campaign • Research into relevant topics for the further development of the PAYBACK app

Apprenticeship, Management Assistant for Marketing Communication

Marketing: • Markt- und Werbepsychologie • Strategisches Marketing • Business Research • Marktforschung und Imageanalyse