Alina Sturza

•Planning and implementing the Online Marketing Strategy •Responsible for Marketing Online Campaigns •Responsible for E-mail Marketing Campaigns: concept, content, implementation, monitoring results, reports, optimization •Responsible for Social Media Marketing •Responsible for Google advertising: choosing relevant keywords, creating ads, monitoring Google campaign results •Responsible for database administration: analysis, segmentation and development database •Website Project Manager: content management

•Coordinate the New Media department •Implement and monitor the websites optimization strategy •Analyze the data using web analytics and SEO specific tools •Content Management / Information architecture, copywriting, functionality, usability •Develop briefs for the programming department •Concept and general development of websites •Portfolio: www.gandul.info, www.prosport.ro, www.businessmagazin.ro, www.csid.ro, www.onemagazine.ro, www.protvmagazin.ro, www.timeoutbucuresti.ro, www.zf.ro

•Content Editor on www.planigo.com •Coordinate and train the content team in order to update the website database

•Planning the web design, content strategy and layout of new projects •Develop briefs for the programming department •Measure and monitor the efficiency of communication campaigns •Client service for Key Accounts •Newsletters creation (layout, content)

Teaching geography classes Class master